Taylor Swift, current holder of the third most-followed Instagram account, puts thought into every 'gram she posts-even the seemingly random screenshots promoting her friends' new singles. It turns out that she always, always takes her screenshot at the 0:13 second mark, as Buzzfeed points out.
Swift's favorite number is 13 since she was born on December 13th; at this point, it's basically inseparable from her brand.
(It was essentially her first Instagram.)
So it's really the most Taylor Swift thing that Tay can do with these shots-and she's done it all but one time since she started posting screenshots to her account in 2015:
The one time she deviated was back in September 2015, when she posted a screenshot at the 0:51 second mark. She is only human, after all, and sometimes a song is so good, you forget your own rules.
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