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Not a Prank: American Eagle Is Making Jeans From Coffee

“Can you believe these jeans are made of recycled coffee grounds? Perfect for #NationalCoffeeDay! Thank you@AmericanEagle #ButFirstCafeX” Photo: @hilaryduff/Instagram American Eagle Outfitters really loves April Fools Day and annually punks its customers. Once the company released a fake ad for spray-on jeans and another time they introduced a line of doggy clothes (which actually proved to be so popular they produced it).