Yahoo Lifestyle

How Chris Benz Is Resurrecting The 45-Year Bill Blass Brand In His Signature Colorful Style

Photography by Joel Barhamand for Yahoo Style  Before Ralph Lauren, before Calvin Klein, there was Bill Blass. His chic, effortless clothing regularly appeared in the pages of Vogue, he threw lavish parties, dressed Nancy Reagan for her husband’s second inauguration, and donated millions of dollars to various charities of his choosing. Enter Chris Benz. The 33-year-old was tapped by retail legend and the new president and COO, Stuart Goldblatt, to give Bill Blass a total rehaul.