Yahoo Lifestyle

Meet Neek, the Reluctant Mastermind Behind Instagram's Hottest Streetwear Brand

Kim Kardashian West wears an Anti Social Social Club dad cap in New York City. When Kanye West, Kim Kardashian, and Rita Ora wear your clothes, you’re kind of a big deal. Anti Social Social Club, created by 28-year-old Neek Lurk, has captivated Los Angelenos and New Yorkers who keep one eye on street culture and the other glued to Instagram.