Lizzy Howell is one of the featured dancers breaking stereotypes in Target's "C9 Champion: We Are a New Kind of Strong" campaign.
Playing sports in traditional religious garments can be uncomfortable, as you might imagine. Two entrepreneurs have identified that problem among a growing market — Muslim-girl athletes — and brainstormed a solution they’re hoping will take off.
Sadly, plenty of other brands have neglected the plus-size market as well, but most of them haven’t attempted to give an excuse for it. Not so for this brand.
“As a result [of wearing workout clothes you love] you expect to have a better performance, making you more mentally prepared for the task.”