Abercrombie And Fitch
- WorldWWD
Abercrombie & Fitch’s New Ads Address Overcoming Adversity
The Face Your Fierce campaign is centered around a relaunched men's fragrance.
- WorldYahoo Life
A brief history of shoplifting rings
Lululemon was recently the victim of a shoplifting ring that repeatedly hit the company’s stores, but the maker of workout clothes was far from the first.
- NewsBusiness Insider
Abercrombie is putting itself up for sale
Abercrombie & Fitch shares soared by 14% to $14.50 ahead of Wednesday's opening bell after a...
- NewsYahoo Life
New Carl’s Jr. Ads Dump the Sexy Girls for Sexy Food
Carl’s Jr. unveils a new ad strategy pushes that guy (Carl Jr.) out of the office and does away with all those hot girls eating burgers in their bikinis.
- NewsYahoo Style Contributors
Abercrombie & Fitch Is So Over Teenagers
Abercrombie & Fitch’s young customers have changed dramatically in the past decade. The biggest difference? They are spending money on categories other than apparel, chairman Arthur Martinez says. “What clearly has happened is that apparel is a smaller share of wallets,” Martinez told Business Insider in a telephone interview.
- NewsYahoo Style Contributors
Does Sex Still Sell When It Comes to Fashion?
Model Neelam Gill is the face of A&F’s new toned-down campaign. Photo: Courtesy By Mallory Schlossberg In its heyday, Abercrombie & Fitch was notorious for its sexy marketing campaigns. Some of the advertisements bordered on pornographic, and its quarterly catalog was often outrageous. And who could forget Abercrombie’s iconic shirtless men who greeted shoppers as they entered stores?
