If you tune into Spotify's New Music Friday playlist every week, you've already heard of Norwegian artist Sigrid. And if you've heard her debut single, "Don't Kill My Vibe"-featured on the aforementioned playlist-you've probably already listened to it on repeat. It's that catchy. Like, catchy-enough-to-rack-up-millions-of-listens-in-a-matter-of-days catchy.
Her first music video for "Don't Kill My Vibe" was filmed in her childhood home in Ålesund.
"I wrote my first song when I was 16," says Sigrid, perched on a rock in Central Park. "I was still in high school, so I stayed away from the industry side of it and was just writing songs at home." During that time, she honed her distinct style: raspy vocals and biting lyrics layered over shimmering instrumentals. And following in the path of so many other Scandinavian artists, like Robyn, Lykke Li, MØ, and Tove Lo, she figured out how to craft the perfect pop song.
"It's a bit aggressive, but I also have feelings," she says about her music, with a laugh. "There are some ballads in there, as well, but the most important thing for me is to write a good pop song. To have a proper verse and pre-chorus and chorus and a verse again and a pre-chorus and a chorus…. Yeah, I like a system, and I think that's what I love about pop music."
"There are a lot of amazing women in the music industry. I think it's important to cheer each other [on] instead of competing. Competing against women...you're not getting anywhere with doing it."
It's only been a few months since she signed to Island Records and a few weeks since she set the blogosphere abuzz with her music, but she's already playing shows in New York, L.A., and, now, down at SXSW. Not a bad start.
Five (or Six) Things That Keep Her Vibe Going
There's Nothing Like a Norwegian Taco...
When She's Not in the Studio…
Keep up with Sigrid on Instagram @thisissigrid, and be sure to add her to your playlists on Spotify!