Sarah Jessica Parker Equated Her Job at Halston Heritage to Dating a Bad Boy
As hard as Sarah Jessica Parker tried, she just couldn’t make it work with Halston Heritage. The actress, who served as the brand’s president and chief creative officer for a little more than a year, revisited her tenure on Thursday during a talk at Vanity Fair‘s New Establishment Summit.
“Everybody said to me, ‘Steer clear of this,’ it was like dating,” she told Krista Smith, the magazine’s West Coast editor. “It was like the fellow that everybody said, ‘Don’t.’ There were all these red flags, and my thing was always like, ‘I can fix him. Just give me two weeks with this guy.’”
And she seemed to be incredibly committed to the job at the time. She told Elle in 2010, “I said, ‘Please know this now: I will never do this for a title. I will never dip in and out of this. I’ll do it like everything else I’ve ever done. I’ll be involved down to the splitting of the atom.’”
Unfortunately, as the Divorce star admitted, “Sometimes, the fella doesn’t change.” But she did learn a lot, including tech packages, social compliance, how to put together groups of people, how to promote from within, production stateside versus abroad, the differences between fabrics, and so much more. “I don’t want that time back and I don’t regret it,” she said. “There is no way that I would have walked away from that enormous responsibility without learning something.”
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