By Cassie Shortsleeve. Photos: Getty.
Expensive cities all have their steals. In Rome, it’s coffee: In cafés across the city, locals linger over espressos and foamy cappuccinos that cost a euro, maybe a little more. (There’s no such thing as coffee-to-go in Italy—not yet, at least.)
But a coffee price hike is on the way. Yesterday, Rome's Bar Association—which offers assistance to more than 7,000 cafes in the Italian capital—announced that it will suggest bars and cafés raise their coffee prices to keep up with increasing rents, bills, and to invest in renovations like Wi-Fi, according to The Local.
The cost per cup is expected to go up 10 to 20 cents by the end of the summer.
As of now, Rome is one of the cheapest places in Italy to enjoy a cup of coffee—but we’re guessing this is just the start of a caffeine revolution. The moves toward modernization come after Starbucks announced it will break ground on its first Italian storefronts in Milan and Rome next summer (and do so with “painstaking detail and great respect for the Italian people and coffee culture,” says Starbucks CEO Howard Schultz).
Rome remains one of the coffee capitals of the world. "It isn't just pastime or profession for them—it's art," says Traveler's Brad Rickman. "The perfect grind; that silky crema; the precise amount of heat applied to the milk; and of course a beautiful pour of foam. Attention to detail is the thing we admire most, and that particularly Italian refusal to accept no thing but the right thing." Is Starbucks the right thing? We'll see how Italy accepts its new arrival. In the meantime, the notion of strolling ancient Roman streets with a macchiato in hand—even if it costs a little more—beats your commute coffee any day.
This story originally appeared on Conde Nast Traveler.
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