Reservations, Now for Dinners and Apple Watches

Apple’s latest technological marvel, the Apple Watch, will be released next month, but if you thought you could just swing by the store on your lunch break to pick up this very necessary gadget, we’ve got news for you: the watch will only be available by “reservation.”

According to leaked Apple store employee training documents, you have to reserve a specific model to go try on in-store between April 10 and April 24, after which you can come back and purchase said watch. (Or after which you might realize you don’t actually need to Inspector Gadget-ify your look).

A “reservation” sounds a lot like a pre-order, except even more exclusive, which is all part of the shopping experience Apple’s aiming to create for the customers who want to pay hundreds of dollars to be able to look down at their wrist and see Mickey Mouse pointing to the time. Or for the ones who think the only thing lacking from social media interactions is real life interruptions; why poke someone on Facebook when you can send vibrations to their wrist?

Of course, these services are probably just for the standard version of the watch. If you want to spend ten thousand dollars to be able to “open your email on your iPhone and respond to it,” you’ll surely have champagne and caviar brought to you by your own personal butler-meets-genius in a velvet-lined room.

Much of the Apple Watch’s selling points depend on two people who know each other having watches, so hopefully there will be special offers for friends to buy their watches together. Imagine the pain one must feel, getting home from the Apple Store and finding out there’s no one to send your heartbeat to. Take it from Don Johnson, the pain is very real.

Don Johnson: Heartbeat


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