A Closer Look at Balmain for H&M
A dress from Balmain x H&M. Photo: @ellefashion/Twitter
You know what would be revolutionary? To not offer a sneak peek. And yet, the Internet can’t get enough. From Justin Bieber’s “What Do You Mean?” to Taylor Swift’s drawn out reveal of “Bad Blood,” we love to be teased. Fashion’s catching on.
In May, Balmain announced its upcoming collaboration with H&M at the Billboard Music Awards. Designer Olivier Rousteing walked the red carpet with Kendall Jenner and Jourdan Dunn on each arm, both affordably dressed in the collection.
Jourdan Dunn, Olivier Rousteing, and Kendall Jenner showed off the first pieces from the collection at the Billboard Music Awards. Photo: Getty Images.
Today, the brand revealed another look: a black, gold, and pearl embroidered mini dress very reminiscent of the looks that went down the runway in the French fashion house’s Fall 2102 Ready-to-Wear collection.
Look 28 from the Fall 2012 Balmain Ready-to-Wear collection.
Of the collection, which drops on November 5th, Rousteing said, “I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag,” Rousteing said. “The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.“
Follow along on social media for even more reveals leading up to the collaboration’s premiere. Let the waiting game begin!
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