Net-a-Porter CEO Natalie Massenet Sees Net-a-Porter as Its Biggest Competition
Natalie Massenet, the force behind Net-a-Porter, both its editorial operations and e-commerce platform, is here to stay. While the company merged with Yoox in March, one of the company’s biggest rivals in the luxury goods market, fueling rumors of her departure, she told Bloomberg: "We’ve only just begun.“
Net-a-Porter, which recently launched a social shopping app, the Net Set, has actually expanded recently. “We’ve been simultaneously growing new markets but in an organic way where we just make sure that our service and selection is appropriate,” she said. “And then when we have a market that reaches a certain threshold we then focus on it, we have local marketing teams, and we do local service initiatives, and then those markets, unsurprisingly, are where the pockets of wealth are in the world.” The biggest markets for NAP are currently the United States, the United Kingdom within Europe, and Hong Kong in Asia. But mainland China’s on the rise. “We’re seeing exciting, really strong growth in China,” she said. “It was within our top 20 markets five years ago, it will be within our top ten markets within the next year.”
As for other ventures nipping on Net-a-Porter’s tail (ahem, Vogue Runway’s impending e-commerce), she’s not worried. "We see ourselves as our biggest competition.”
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