Do you love yourself? Then Love magazine wants to love you right back! The U.K.-based publication is teaming up with model Kendall Jenner to find its newest cover model — a gorgeous, nonprofessional model, that is.
In a post to its Instagram account, a rep from the magazine has a run-in with Jenner in an elevator — and the silly, staged moment provides the perfect opportunity for the 20-year-old to lay out all the details of the new contest the publication is running to find its next superstar. “For our next issue, LOVE’s Editor-in-chief @kegrand and model @kendalljenner have announced a worldwide social media casting call to find our next cover star who, along with 20 finalists, will come to LA and be photographed by Kendall!” the video post proclaims.
“Basically, Katie Grand and I are looking for this generation’s next icon,” Jenner says in the video about her collaboration with the EIC of the magazine, which has featured Jenner along with her famous fashionista peers, like Bella and Gigi Hadid. How do you apply? Well, Jenner is glad you asked. “Basically, you go online and post a picture of yourself with #LOVEME17 hashtagged on it,” the model tells the camera.
Love magazine elaborates, writing on Instagram, “To apply: simply take a photo of yourself here or on Twitter, say who you are and what you LOVE to do and use the hashtag #LOVEME17. Alternatively email firstname.lastname@example.org.”
On her own Instagram, Jenner promotes the campaign, echoing the exciting details. “Anyone can apply,” she writes. “I’ll be photographing the 20 finalists in LA in November for the Spring/Summer 2017 issue (comes out in feb.) If you are between the age of 15-35, apply with a picture of yourself and say who you are and what you love to do. We want to hear from you!” She holds up a picture showing five consecutive messages on her phone, all from someone she loves — her mom, Kris Jenner.
If Love magazine picks you, you’d be in some very glamorous company. According to its website, Love‘s current cover stars are Margot Robbie and Cara Delevingne, and previous ones have included Lily-Rose Depp, Chloë Grace Moretz, Elle Fanning, Madonna, Cher — and, of course, Jenner herself.
According to the website of its publisher, Condé Nast, the amorously titled print and digital publication “doesn’t follow fashion — it sets fashion’s agenda.” The publication launched in 2009 as a twice-yearly “compendium of inspiration — for designers, for artists, for anyone looking for visual ideas, for anyone who loves fashion and design.”
In its press kit, the publication describes its reader as “not looking for a magazine that dictates to her what to wear — she already has a good idea of what she wants — but that gives her more information, tells her more about the ideas that are defining a season, and explains to her why she loves what she loves. She loves luxury as much as she loves irreverence, which is why she identifies with LOVE.”
Sound like you? Well, you know what to do. See you soon on newsstands — and laptops and iPads.