The singer appears in the steamy campaign alongside Charlotte McKinney, all oiled up, smizing for photographer Yu Tsai’s camera lens.
“It’s the first time in history that Guess has commissioned a male star to be in an underwear advertising campaign,” Paul Marciano, chief creative officer and executive chairman of the board, told WWD. “He’s a great talent who embodies all the characteristics of Guess’ DNA — sexy, young and adventurous.”
Jonas’s sexy Guess campaign is de rigueur for the brand. And he’s definitely giving the Guess girls of the past a run for their money.
Watch the video above to see the brand’s red-hot campaigns over the years.