How to Wear Logos With True Style

Yoyo Cao wears a Gucci logo red sweater during Fashion Week in Paris.
Yoyo Cao wears a Gucci logo red sweater during Fashion Week in Paris. (Photo: Getty Images)

Not since the ’90s have we seen such a love affair with logos. Welcome to Logomania, which has been ushered in this time around by fashion’s cool kid mavericks like Vetements‘ Demna Gvasalia and Gucci’s Alessandro Michele. While the street style trend looks cool on the runway, the look can be harder to pull off IRL without looking like a walking advertisement. Here’s how to make it work.

The components of a Logomania look
The trick to wearing Logomania.

Start by picking one main piece, like this retro style Gucci emblem T-shirt, to serve as the main focus of the outfit.

Gucci appliquéd distressed printed T-shirt
Gucci appliquéd distressed printed T-shirt, $990, net-a-porter.com.

Balance the casual tee with a dressier pair of pinstriped trousers for a mix of high and low.

Mango chalk-stripe pants
Mango chalk-stripe pants, $60, mango.com.

Add a baseball cap in the same navy color to tie together the color palette. What’s better than Public School‘s New York Mets logo cap?

Public School PSNY Mets dad hat
Public School PSNY Mets dad hat, $65, publicschoolnyc.com.

Accessorize with simple striped athletic socks like this pair from the Vetements x Reebok collaboration.

Vetements and Reebok edition classic socks
Vetements and Reebok edition classic socks, $85, ssense.com.

Finish off the look with a crisp pair of Saint Laurent sneakers. The label is discreetly written on the side so it won’t compete with the big flashy graphics of Gucci on your T-shirt.

Saint Laurent 10mm Court Classic logo canvas sneakers
Saint Laurent 10mm Court Classic logo canvas sneakers, $545, luisaviaroma.com.

The key is to be mindful of how you mix logos together. Pair similar colors, don’t mix and match multiple prints or patterns, and dress high and low.

Read More:

How to Wear Statement Slides Any Day of the Week

How to Wear a Statement Shirt, Even When It’s Not Fashion Week

The Rules According to Gucci

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