Oof. There's no way you'll make it through this ad without bawling. (Believe us, we tried.)
The nonprofit organization SickKids Foundation raises funds for children's health, research and care. On their website, their message states, "SickKids is fighting to make every kid a healthy kid. And we need you to join us in that fight. The last 10 years have opened up tremendous possibilities in children’s health. There have been huge advances in genetics, regenerative medicine, robotics, medical imaging, and information technology. SickKids has been part of them all."
But it's the moms of seriously ill children that SickKids is focusing on this coming Mother's Day. The SickKids website says, “For every kid in hospital who’s missing childhood, there’s a mom staying strong.”
We know that's the truth. But we also know many of these quiet warriors keep their pain close to the vest — the life behind the scenes with a very sick child is a burden that not everyone sees.
This ad makes the invisible visible — and invites the viewer to remember these moms this Mother's Day and reach out to them instead of turning away from their struggle.
sick kids moms
sick kids moms
The Huffington Post reported that the ad features actors as well as real mothers of sick children. Whatever the case, the message is heart-wrenching and completely unforgettable. You'll want to hug your kids close... and hug any mom you know who is fighting for the life of her child while trying to live her own at the same time.
Want to reach out and make a difference for a struggling family? You can donate to SickKids on their website, and you can even give a Mother's Day package to the mom of a very ill child (or buy a gift for any child, with the proceeds going to the organization). Pretty great ways to help, no?
SickKids says, “This Mother’s Day, stand with moms who stay #SickKidsMomStrong. And help their kids get back to just being kids.”
You've got a deal. We're in.