Fun. Modern. Clean. That pretty much sums up the Los Angeles headquarters of Foodstirs, the baking startup created by actress Sarah Michelle Gellar along with her longtime friends Galit Laibow and Greg Fleishman. It also accurately describes as well as the brand's mission to bring kids and their parents together in the kitchen.
"We’re trying to disrupt the baking industry with clean and tasty products that are easy to do and accessible," Laibow says of the company's DIY baking kits. "We’re also all young parents, so we really wanted [the office] to reflect our brand.”
That it does. Between the pop of bright colors and quirky design elements, the space, which was completed last February and also features a full kitchen, intentionally breaks all the rules of a traditional office - and for good reason.
With a startup like Foodstirs, the need to turn around ideas or bake up a new recipe quickly is essential. So the design concept not only needed to maximize every inch of the space, but also allow the team to constantly be on their toes creatively.
When it came time to bring the team's vision to life, Laibow knew right away that they needed to call on Jenn Feldman, the California-based interior designer who also put together the young entrepreneur's residential home.
"It was always coming back to us how the space could be mobile and entrepreneurial as well as look like a reflection of their packaging with these juicy colors," Feldman says.
Rather than sitting at desks all day, for example, the cozy seating area next to the upstairs conference room allows the Foodstirs team to collaborate and brainstorm in a relaxed setting.
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"We kind of saw that and were like, 'That’s going to kind of set the tone,'" says Laibow, who on most days you'll find curled up with a laptop on the vibrant sofa, while Gellar sits nearby in the ivory chair.
Another element that helped bring further bake-spiration to the office: colorful decals. Like the one above the pink couch, powerful sayings, taken from Foodstirs' own slogans, are weaved throughout the office.
"Instead of putting art on the wall, the art was their slogans," Feldman says.
The conference rooms aren't your typical meeting spaces either. When they aren't holed up in the comfy seating area, you'll find Gellar, Laibow as well as Fleishman in the upstairs meeting room, complete with a white marble dining table and gold-legged side chairs.
"We don’t have formal offices with closed doors because we want to be very accessible," Laibow says. "I think that leads to creativity as well as collaboration."
But don't let the pristine white walls fool you. Next to those chalkboard storage doors are two oversized dry erase boards, which on any given day could be filled with a myriad of ideas the team has in store.
The more formal meetings, however, are held in the downstairs conference room, where the entire team will get together to review design, content, products and other upcoming initiatives.
Yet even this space manages to feel anything but stuffy, with a funky black-and-white rug by IKEA and light fixture from Globe Electric. Safe to assume there is no such thing as a boring meeting at Foodstirs.
Bottom line: don't be afraid to think outside the box when it comes to designing your own work space.
"I think the fallacy about modern day work is that it has to be at a desk or you’re not doing your work," Feldman says. "It should be whatever inspires you and the rules are yours to make and the rules are yours to break in that way."
That's a sentiment we can all agree on.
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