French Riviera-based Façonnable is once again among the main sponsors of the Monte-Carlo Rolex Masters, running April 15 to 23.
Façonnable, which first signed up to support the event in 2006, has designed the official outfits of all the linesmen as well as the members of the steering committee, the control managers, the ball boy managers and the hostesses of both the VIP Loges Prestige and the Main Entrance.
Created in 1897, the Monte-Carlo Rolex Masters is one of the top tournaments within the ATP tennis circuit, which this year sees players including Andy Murray, Novak Djokovic and Rafael Nadal, to name a few.
In addition, as part of its ongoing commitment to the Monte-Carlo Country Club, Façonnable has designed an exclusive men’s and women’s collection with the club’s insignia. The collection will also be offered at the Façonnable shop within the Monte-Carlo Rolex Series village, as well as in all flagship stores and selected retail stores worldwide.
M1 Group acquired Façonnable in 2007 from Nordstrom. The Lebanon-based company has been expanding in the world of fashion and luxury, actively bidding for and underwriting different investments in the fashion sector, including taking a stake in Pepe Jeans Group with L Capital Asia in February 2015. Pepe Jeans Group also includes the Hackett men’s wear label. In the past few years, Façonnable has been working to elevate its luxury content and put more emphasis on its signature line.
The collection is designed by Philippe Paubert. He succeeded Daniel Kearns, who left the brand as artistic director in 2015. This is a return for Paubert, who worked with Albert Goldberg, the son of Façonnable founder Jean Goldberg. Façonnable was created in 1950 and Goldberg expanded the tailoring business into an international fashion brand, developing its retail and wholesale distribution. He sold the company to Nordstrom in 2000.
The company reached its peak in the Sixties, and became known in the Eighties for its fun, striped and colorful shirts evocative of the French Riviera.