A cake with an intricate camo frosting design. Photo iheartbaking/Instagram
A quiet revolution is underway in the sugar-laced world of desserts. Camouflage-decorated sweets have exploded in popularity over the last few years, with searches for “camo cake” hitting an all-time high earlier this year. And mainstreamdessert industry players have started to take notice.
Among them is Ace of Cakes star Duff Goldman, the Baltimore-based pastry whiz who has gained fame for his fantastical creations. Goldman’s cake product line has sold ”Camouflage" and "Pink Camouflage" cake mixes ($2.99 each) for more than a year—to great success: According to company figures, the two camo mixes are the second- and third-most popular of their 13 cake mixes currently on the market. (Top honors go to their “Tye-Dye" mix.)
"I don’t know what came first, our cake mixes or the explosion of camouflage cakes on the Internet," Goldman told us. "I was just like, ‘What can we put on the shelves that’ll just be cool? Something different?’"
Inspired by checkerboard cake designs, which became popular in the early 20th century, Goldman sought to create something “a little bit more modern, a little bit more me.” And so his “Camouflage Cake” kit was born.
As for the consumer response that followed, Duff isn’t sure it can be explained solely by the growing interest in hunting, or in the military. “It’s just that people like camo,” Goldman said. “Everybody’s got some camo in their life somewhere.” As proof, he mentions his own pair of camouflage pants, and says that Baltimoreans who waltz into his shop, Charm City Cakes, are often outfitted in purple camo Ravens gear.
It does seem to be everywhere. Take a look at Baskin-Robbins’s new camo ice cream—a mix of chocolate, salty caramel, and cake-flavored ice creams—which can be ordered in a camouflage-print waffle cone.
Photo: Jelly Belly
But corporations simply can’t compete with the sheer number of made-at-home and small business-produced camo desserts, which their creators have happily documented on social media channels.
There are camo cupcakes:
Photo: Cakes by Pansy/Facebook
And camo cake pops:
And even, of course, camo cakes. Below, two photos illustrating just how easy it is to produce cakes with a camo-swirled interior:
According to Goldman, camo cakes are here to stay. More people are taking on more complicated baking projects, he said, inspired by the wealth of cake-centric television programs and blogs that have emerged over the last few years. Plus, there’s an excitement factor that simply can’t be ignored.
"This is magical," Goldman said. "When you’re a kid and you bake something up like this, it’s like alchemy. It’s like, how is this happening?"
Have you ever made a camo dessert? Tell us about it!