Everlane's Newest Collection Reminds Us That We're All Human
Everlane's aesthetic in so many words: minimalist, simple basics, contemporary-cool, modern. The brand prides itself on 1) its radical transparency in the making of a garment and 2) delivering fundamental wardrobe staples with pared-back designs and on-trend (but not too trendy!) cuts. But for its latest launch, the brand has taken a different approach--by broadcasting a bold, in-your-face message: You're human, I'm human, we're all human, so let's be human together.
The 100% Human collection arrives after a season of social unrest, political tensions, and one controversial election that brought to light just how divided the nation really is. "It's true: We don't always agree. Different politics. Different priorities. But it doesn't mean we have to be divided. This year, let's celebrate being 100% human," reads the collection's mission statement. "We think two things matter most now--protecting those rights and remembering that we are more the same than we are different."
To that end, for every 100% Human piece sold (there are six tees and eight sweatshirts in black, gray, and white colorways, with "100% Human" emblazoned loudly across the front of each), $5 will be donated to the American Civil Liberties Union, the organization that, for almost 100 years, has worked hard to defend the civil rights guaranteed by the Constitution of the United States.
Make your do-good purchase by shopping the collection (priced between $22 to $50) at everlane.com and then proudly wear your 100% Human tee.
