Warby Parker's New Collaboration Brings Sunglasses With a Higher Cause
“Art can change the world” was a philosophy the late great American artist Robert Rauschenberg believed in. The socially-conscious eyewear brand Warby Parker, meanwhile, believes that creative problem solving drives social change and improves the livelihood of individuals and communities. Now these two principles are joining forces to make a difference, one pair of shades at a time.
This month, the Robert Rauschenberg Foundation has teamed up with Warby Parker to create a limited-edition collection of sunglasses to celebrate the Museum of Modern Art’s upcoming exhibition on the artist: “Robert Rauschenberg: Among Friends.” As a part of the deal, the glasses company has made a donation to the artist’s legacy grant program, which provides fellowships, travel, and research stipends to artists and organizations of all disciplines addressing global challenges through creative work.
The glasses themselves, each inspired by the works of Robert Rauschenberg, are crafted in a limited-edition range of four dual colors. Bright crystal hues make them fun and colorful, while the $95 can be well justified — as it goes not only towards a great cause but, as always with Warby Parker, gets a pair to someone in need for every pair sold.
The collection is available on May 18 through MoMA Design and Warby Parker.
To learn more about the Artists as Activist Grant Program, go to RobertRauschenberg.com
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