Ben & Jerry's is never short on creative ideas. From filling pints with a core of gooey caramel to "flipping" its most famous original flavors to dunking "pint slices" in chocolate, the brand has consistently (and happily) surprised us for years. Now the ice cream masterminds have infused not one but three new flavors with your favorite cereals - and it's sending us back to childhood in the best way.
The "Cereal Splashback" lineup - which will be available exclusive at scoop shops and not the frozen aisle - includes Fruit Loot, Frozen Flakes, and Cocoa Loco. They're officially available beginning today and are obvious riffs on Froot Loops, Frosted Flakes, and Cocoa Puffs, respectively.
We got a first taste of these breakfast-y new flavors and we were pretty impressed. Here's how editors rated each flavor:
Frozen Flakes: 4/5
Of all the flavors, this was by far the best. It tasted almost identical to the leftover milk after chowing down on a bowl of Frosted Flakes. Plus, the bits of cereal swirled throughout were still crunchy - we just wish they were a bit bigger.
Cocoa Loco: 3/5
Holy cow the chocolate cereal chunks in here are huge and we love how crispy they are. The ice cream itself essentially tastes like chocolate milk with extra milk added so if you're in the mood for something sweet but not too sweet, this is your thing.
Fruit Loot: 2/5
This one is a bit too subtle for our taste, though the Froot Loop-like flavor does finally come through after about four or five spoonfuls. It's much more milky, but there is a hint of citrus and berry in there to get you by if this is your preferred morning meal.
In all honesty, it seems like Ben & Jerry's simply took a page from Christina Tosi's book at Milkbar in New York City, which has been slinging cereal milk soft-serve for over six years. We're not complaining, though, because these bad boys could totally be an excuse to eat ice cream for breakfast.
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