A super-common concealing mistake is only applying your concealer to the half-moon arc beneath your eye (a.k.a. directly over your dark circles), which ends up calling attention to your shadows, rather than lightening up your entire face. Instead, using a small concealer brush, like the E.l.f. #1821 or the Ulta Concealer Brush, or the applicator wand of your concealer, draw two sides of an inverted triangle beneath your eye with a hydrating, creamy concealer. Don't connect the lines or fill in the middle, or you'll leave the area looking heavy and cakey.
PRODUCTS TO TRY:
1. Nars Radiant Creamy Concealer, $30; at Nars
2. Maybelline Fit Me Concealer, $6.99; at Ulta
3. Laura Mercier Secret Concealer, $27; at Laura Mercier
How to Apply Concealer for Dark Circles in 3 Easy Steps (with Gifs!)