Today, Beyoncé's Ivy Park activewear line rolls out its latest campaign, featuring some up-and-coming talents. The newest installment stars actress Sonoya Mizuno and model Sophie Koella. You might not be familiar with Mizuno's name (yet), but you might've caught her in her most recent, Oscar-winning project: the British-Japanese actress starred in La La Land.She was also in Beauty & The Beast and Ex Machina, and her upcoming gigs include one of the leading roles in the film adaptation of Crazy Rich Asians. (Check out an exclusive behind-the-scenes shot of Mizuno on the set of her Ivy Park campaign, above.) In addition to Mizuno and Koella, Bey herself stars in some of the April imagery of her expansive, logo-laden activewear line.
As for Mizuno's connection to sport — something that's underscored with each of the women Queen B deems worthy of being part of Ivy Park's inner circle — the Tokyo native has been a professionally-trained ballet dancer for the past two decades. "Ballet has given me an incredible discipline...now, it's second nature to me and I use it every day," she said in a release. "Most of my work is in film and acting, but it's still a transferrable skill which I have been so indebted to and so grateful for."
Featuring Bey-approved ingenues is the same approach used for the brand's previous campaigns, which tapped Yara Shahidi, Chloe x Halle, SZA, and Selah Marley in the past. "While each woman in the campaign has a different background, their common bond is their shared love of sport and living a healthy lifestyle," per a press release, which explains that each of the talents that makes the cut to rep the label exemplifies "Ivy Park's core belief that women are strong beyond measure." Expect future campaigns to take the same tact, featuring different kickass, emerging talents each time around.
Ahead, peruse the newest Ivy Park campaign imagery of Mizuno and Koella.
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