By Jake Woolf.
Another Yeezy Boost 350 release is imminent. On Saturday, April 29, the latest from Adidas and Kanye West—an all-white version of the Yeezy Boost 350 V2—will hit shelves and online retailers for a few brief moments before they're gone forever (until they hit eBay 20 minutes later). The latest colorway has already become a fan favorite for its flourish-free design consisting of a tonal white Primeknit upper and a full-length Boost sole (which also makes these one of the most stain-prone sneaker releases of 2017).
Unlike the previous Yeezy Boost 350 V2 "Zebra" release in February, the all-whites will actually be landing at third-party retailers across the world, from big-box stores like Finish Line to small, independent boutiques like Haven in Canada or Slam Jam Socialism in Italy. (The Zebras were so limited that they were available only through Adidas's Confirmed app and on adidas.com.) That means two things: 1) There's a possibility you might actually take one home, and 2) Yeezy raffles are back. The enter-to-buy-a-pair offers are officially live, so to help you navigate them—all of them, from Instagram-only ones to traditional website ones—we've tapped the folks behind Yeezy Mafia for help and to enhance your chances of getting a pair of the highly coveted kicks. Good luck, and may Yeezy have mercy on your shopping cart.
Online Releases (Saturday, April 29)
adidas.com/yeezy (time TBD, usually around 11 A.M.)
kith.com (time TBD)
Finish Line (in-store only)
Momentum Clothing (coming soon)
How to Be a Better, Faster Online Shopper
Check Your Internet Connection
Check out Speedtest.net to see how fast your Internet is actually running. Then call your Internet provider to correct any issues or upgrade to the highest of high-speed connections. When thousands of ravenous customers all crash a website, even the smallest fraction of megabyte speed can make the difference.
Use the Buddy System
If you really want these shoes, increase your odds by telling some friends and family to try their best to get them at the same time you are. But don’t inundate them with tons of information, because chances are they don’t care. Simply send them a link, a specific time, the size you would like, and your credit card information.
Type Your Credit Card Info into a Word Doc
You don’t want to be the idiot who gets the sneakers in his cart, only to realize you can’t find your wallet. Write all of the info in a Word document, then simply copy and paste.
Resist the Urge to Refresh
Once a link goes live, remember that the site will be slow. There are way more people on the site than at any other time, all vying for a handful of sneakers. But the way these systems work is in order, so all refreshing will do is kick you to the back of the line. Be patient, hold your place, and make attempts to add your size to your cart about once every minute. Feverishly clicking on the same link won't help.
Or, Don’t Do Any of This
Sleep in, wait ’til these kicks hit the aftermarket, and pick them up for $1,000+ tomorrow afternoon. The choice is yours.
This story originally appeared on GQ.
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