New Zealand lingerie brand Lonely debuted a new ad campaign featuring 57-year-old model Mercy Brewer on March 10, stuff.co.nz reports.
Brewer told Stuff.co.nz she believes the campaign is important because beauty and fashion standards still very much need to be challenged: "Perceptions of beauty have and always will change, therefore I think we can conclude its standard is not set in stone, and new beauty is always waiting to be discovered," she said. "I believe we are in a moment in time where older women's beauty has been a startling revelation. If we don't recognize it, we, every one of us, deny ourselves a future to look forward to.”
According to ELLE, Brewer first began modeling in London in the ‘80s. Lonely also has a history of using models outside of the mainstream - one of last year’s collections featured trans model Aurel Haize Odogbo. None of the photos from the campaign were retouched.
The pieces Brewer is wearing are part of Lonely’s autumn/winter 2017 campaign. See some of the gorgeous pieces and pictures (shot by Harry Were) below.
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