In a essay for the Washington Post, Alice Jacob's mom explains Alice, 5, has always been into dinosaurs, sports, and superheroes. She's also always loved to dress in clothing reflective of her interests. So when Alice saw her mom about to buy superhero-covered shirts for her older brother from the Gap online, she wanted in.
"The boys’ section had Star Wars, Hot Wheels, and DC Comics - along with the standard sharks and extreme sports," Jacob explained. "The girls’ section has none of those - only Disney Princesses, a few Looney Toons and Smurfs. In true 5-year old fashion, the injustice of this filled her with righteous indignation."
And so, with Alice dictating, Jacob typed and sent the following letter to the company March 6:
My name is Alice Jacob and I am almost five and a half years old. I like cool shirts like Superman and Batman shirts and race car shirts too. All your girl shirts are pink and princesses and stuff like that. The boys shirts are really cool. They have Superman, Batman, Rock and Roll and sports. What about girls who like those things like me and my friend Olivia?
Can you make some cool girls’ shirts please? Or, can you make a no boys' or girls’ section - only a kids’ section?
According to the Huffington Post, Alice sent out two, hand-signed copies, one to the company's headquarters and one to its foundation. As of the time of this post, Gap hadn't received the hard copies of the letters, they told the site.
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