South Carolina's Shane Beamer gets mayonnaise bath after Mayo Bowl win over North Carolina

The celebratory images of Gatorade being dumped over a coach is synonymous with winning any big football game. It's tradition.

But things are different this year in college football. Coaches have been receiving some non-traditional baths after bowl games. Cheez-Its. French Fries. And now, mayonnaise.

South Carolina coach Shane Beamer received a mayonnaise bath — 4½ gallons of mayonnaise, to be exact — after his Gamecocks beat North Carolina 38-21 in the Duke's Mayo Bowl at Bank of America Stadium in Charlotte, North Carolina on Thursday.

His first thought after the game clock hit zero? "Honestly, I'm thinking, 'Oh my God, I have to go do this mayo bath now,' " Beamer said.

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He squeezed his eyes shut as they hoisted a yellow cooler full of Duke's mayonnaise over his head. He was hit in the head with the cooler before they poured its contents all over him, most of which landed on his hat.

"It hit me," Beamer said. "The cooler got me in the back of the head, then the mayo. It's awesome. It's a little heavy, for sure. I'm weighed here down in the back, but mayonnaise has never felt so good."

Beamer said he would retire his messy outfit for good.

"I think these are done," he said of his clothing. "They may go in some sort of Hall of Fame ... for the people back in Carolina. I don't think we will be wearing these anytime soon."

Beamer was presented with a $10,000 check to donate to his charity of choice for being such a good sport.

The Gamecocks won in part thanks to wide receiver Dakereon Joyner, who served as one of the shorthanded team's quarterbacks. He finished 9-of-9 passing for 160 yards and a touchdown and also ran for 64 yards.

Joyner was named the game's MVP and awarded a trophy, but he didn't get in on the mayo fun. He didn't mind. When asked about Beamer's mayo bath, Joyner said his coach "can have that."

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This article originally appeared on USA TODAY: South Carolina's Shane Beamer gets mayonnaise bath after Mayo Bowl win