Social media reacts to Bo Nix ‘BODACIOUS’ billboard going up in New York City
“He’s focused. He’s having fun. I wouldn’t be surprised if he’s a dark horse for the Heisman.”
It’s been a running joke throughout the long college career for Oregon Ducks quarterback Bo Nix. After the electric start to his career as a freshman for the Auburn Tigers, Nix struggled to get back to the peak of his game until coming to Eugene a year ago and thriving under the tutelage of Kenny Dillingham.
Now, entering his final year of college ball, the hype has never been bigger for Nix. A Heisman Trophy campaign has been kicked off and his going strong early on.
To help ignite the buzz, the Ducks took a play from the old playbook and put up a massive “BODACIOUS” billboard in downtown New York City to start spreading the word about Bo. It started to go up on Tuesday and was completed on Wednesday.
As you would expect, the reaction to the billboard on social media was quite entertaining.
Was just sent this update for the Bo Nix billboard in NYC. What a statement piece, and what a great recruiting tool for UO. (📷: @TheGuyOlson) pic.twitter.com/O9j33QYaWD
— Zachary Neel (@zacharycneel) August 16, 2023
Every QB should transfer once https://t.co/NYskiBSXzl
— BUM CHILLUPS AKA SPENCER HALL (@edsbs) August 16, 2023
It's billboard season… https://t.co/mv2UQ1neDV
— John Canzano (@johncanzanobft) August 16, 2023
How could Rutgers let a conference member put up a billboard in their backyard? https://t.co/rM5LYFTGqG
— Sickos Committee (@SickosCommittee) August 16, 2023
The Bo Nix effect is real https://t.co/zqtIUC937j
— Brett McMurphy (@Brett_McMurphy) August 16, 2023
A nice homage to Joey H, but in 2023 you could probably achieve the same effect for a lot less $$ with a cool hype video. https://t.co/4zCcMYP9E2
— Stewart Mandel (@slmandel) August 16, 2023
I was like good gracious https://t.co/HWgN4oVCaK
— Allison Marie (Taylor’s Version) (@allyduck79) August 16, 2023
#ScoDucks🔥🔥🔥 https://t.co/JozdqvobOD
— Jordon Scott (@Fat_Mac34) August 16, 2023
BO-DACIOUS. The best billboards are both dumb and great at the same time. Check and check. https://t.co/UwImRwkNiu
— Bill Connelly (@ESPN_BillC) August 16, 2023
Bo Nix's Heisman campaign is here https://t.co/UaddNfBN03
— Barstool College Football Show (@BarstoolCFB) August 16, 2023
Fine, but that’s a weird spot/street corner in NYC to stick that thing. https://t.co/GXN1W5xMuq
— Josh Newman (@Joshua_Newman) August 16, 2023
Will @Utah_Football be bold enough to respond with a Bryson Barnes ad in Times Square? https://t.co/r8yT0URm8e
— Utah Blockcast (@BlockcastPod) August 16, 2023
"He's focused. He's having fun. I wouldn't be surprised if he's a dark horse for the Heisman."
Memes do come true. https://t.co/XUUmUWOBlN
— Brandon Marcello (@bmarcello) August 16, 2023
That’s dope. Should hang that thing in Alabama though. https://t.co/wVQEH9BvVY
— Cooper Petagna (@cpetagna247) August 16, 2023
Joey Heisman to BO-Dacious.
Oregon, you’re magical. https://t.co/lTk7ZtR9la
— Andrew Hammond (@ahammALDC) August 16, 2023
they just skipped right over Boey Heisman? https://t.co/RMYbe5dMhX
— Matt (@MattBerry05) August 16, 2023
Now put one in South Central and Seattle #GoDucks https://t.co/AQQnZDrQYl
— Roscoe (@TheNxtChipKelly) August 16, 2023
BoNixSeason™️ following Joey Heisman https://t.co/StQO5aMeld pic.twitter.com/FGXlEe4uSG
— Collin Wilson (@_Collin1) August 16, 2023
Fight back, Rutgers! https://t.co/O8iqHU2syR
— Mike Beauvais (@MikeBeauvais) August 16, 2023
well new york IS big ten country https://t.co/dxPP4ou3JT
— The Mid Report (@TheMidReport) August 16, 2023
this billboard is hand-painted and it takes them like a week to paint it each time. I don’t live near it anymore but I always loved walking past it and seeing a 150-foot tall half-finished painting of (whatever movie star is in a movie coming out soon) https://t.co/Fc7s18yx4r
— Rodger Sherman (@rodger) August 16, 2023
When you blow up a 100-year-old conference bc your school doesn’t have enough money https://t.co/ipO5NWE1HG
— Ashtyn Beavtuso (@lil_buts) August 16, 2023
A Bo Nix poster was put up in New York City today🔥
(h/t @zacharycneel, @TheGuyOlson) https://t.co/1IXk3djjbF pic.twitter.com/3DwyR9IMDy
— On3 (@On3sports) August 16, 2023
Small potatoes, but it's such BS when accounts take a photo that's not theirs and throw a "H/T" like they're not just trying to syphon off those views.
(H/T @tysonalger) https://t.co/C6HHmYGlej
— Kevin Palmer (@kevinpalmer) August 16, 2023
Have been told this is just the start of Bo Nix's Heisman campaign.
Another billboard is set to go up in Dallas. https://t.co/N0ynK3zrH2
— Pete Nakos (@Pete_Nakos96) August 16, 2023