Report: Canelo Alvarez-Gennadiy Golovkin III generates only 550,000-575,000 PPV buys
Fans evidently weren’t particularly excited to see Canelo Alvarez-Gennadiy Golovkin III.
The fight on Saturday in Las Vegas generated between 550,000 to 575,000 pay-per-view buys in the United States, according sources of Dan Rafael of Fight Freaks Unite. One source told Rafael that the final figure could climb to 600,000.
Those numbers are considerably smaller than the 1.3 million buys for their first fight, a disputed draw in 2017, and 1.1 million for Alvarez’s majority-decision victory the following year. Alvarez-Caleb Plant did a reported 800,000 last November, followed by 520,000 for Alvarez-Dmitry Bivol in May.
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The buy rate on Saturday could also mean that the promotion could lose money. Sources told Rafael that DAZN had to do well above 600,000 to break even given the combined $75 million it guaranteed the fighters.
The fight cost DAZN subscribers $64.99. Others had to pay $84.99. Rafael reported that an estimated 200,000 non-subscribers bought in.
Alvarez (58-2-2, 39 KOs) defeated Golovkin (42-2-1, 37 KOs) by a unanimous decision in their third fight.
