The final week before the Pac-12 imploded shows why the conference failed
The final days — then hours — of the Pac-12 Conference as we have known it were marked by the silence more than anything else. There was no desperation, no urgent scrambling to produce a revised plan with bold strokes. It was Apple or bust, in the absence of additional information and reportage which might yet come to light.
Maybe we will get more details that show the Pac-12 fought really hard to save itself and its members, but based on what we know, the conference didn’t appear to put up that much of a fight in the end.
“Where’s the Plan B? Was the Pac-12 really not prepared for a worst-case scenario? That’s what all those board meetings and strategy sessions were supposed to create: preparedness for the worst. No one seems to be doing anything while the conference dies a very public death.
“Maybe there’s an 11th-hour intervention, but we’re not seeing signs of it.
“It’s so Pac-12 it hurts.”
It hurts to the point of death.
Let’s relive some of the bizarre, and insufficient, and weak, and unconvincing half-measures the Pac-12 timidly put forth as the clock ticked on its existence this past week:
SMALL APPLES
On ESPN just now, @PeteThamel reported that today commissioner George Kliavkoff presented a “potential deal with Apple” to Pac-12 presidents.
— Mike Vorel (@mikevorel) August 1, 2023
WARNER DEAL NEVER MATERIALIZED
Was told a few weeks ago to watch for Warner (TBS/TNT) as one of the proposed partners, fwiw
— Jon Wilner (@wilnerhotline) August 1, 2023
PAC-12 SURE DID WAIT A LOT
Today in realignment:
– Pac-12 waiting on all schools, but especially Arizona/ASU/Utah, to decide on media rights proposal
– B1G having initial talks about adding more West Coast schools if Pac-12 falls apart
– Florida State president saying school needs to consider leaving ACC— Adam Rittenberg (@ESPNRittenberg) August 2, 2023
NOT EVEN WRONG
If you think about it the Pac-12 dissolving into oblivion because no TV company paid them enough money is the ultimate act of East Coast Media Bias
— Rodger Sherman (@rodger) August 2, 2023
FUNNY YET PAINFUL
(Pac-12 pile on, Part 3)
Only 14% joking that George Kliavkoff's innovative forward-thinking Pac-12 media plan includes AI creating a realistic cost-effective video simulation of all the games so the schools don't have to go through the trouble of actually playing them.
— Pete Fiutak (@PeteFiutak) August 2, 2023
NOT A SENSIBLE PLAN FROM THE PAC-12
Biggest blowback on Pac-12’s possible primary Apple media rights deal w/incentive bonuses is it’s “very challenging” for schools to accurately budget annual revenue, sources told @ActionNetworkHQ. Another Pac-12 meeting scheduled to discuss further
— Brett McMurphy (@Brett_McMurphy) August 1, 2023
YIKES
https://t.co/M28U4lY2C2 pic.twitter.com/yzn5Z58cA4
— CFB MZ 🌵 (@CFB_Memezone) August 1, 2023
THE FIRST SENTENCE IS TRUE
The #Pac12 leadership has got to be the worst in college sports. How many times do you have to mess up before you see the right path forward.
Apple would be a full fledged savior for this league. It's best case scenario in every way. https://t.co/MzWyn7NVQq
— Still tweeting 🐦 (@JBellEoL) August 1, 2023
WE CAN SEE WHY COLORADO LEFT
They still don’t have a hard number. It’s been over a year and they still don’t have one number. Crazy. https://t.co/ASk9nU3SUH
— Derek Duke (@DerekDuke25) August 1, 2023
BIG 12 CLOSES IN
https://t.co/4urfJUJpM5 pic.twitter.com/fMuXwn4hcM
— Brian Ethridge (@BE_SicEm365) August 1, 2023
BUDGETS WERE A PROBLEM
Unstable budgets is exactly what schools love to hear when discussing TV deals.
This is going to be such a TRASH deal for all those PAC schools https://t.co/7yNX7f7A3d
— SSN- Boise State (@SSN_BoiseState) August 1, 2023
MEDIA LANDSCAPE
Apple?? ESPN is about to dominate the new marketplace. @yardtalkhbcu I can't wait til Thursday. Give me Alignment chaos. Pay HBCUs they money. https://t.co/ryoirKqUr7
— Troy White (@dajaz027) August 1, 2023
THERE WERE NO TAKERS
Hard Truth:
Any #Pac12 member that takes the deal from Apple as delivered by the hopeless #GeorgeKliavkoff SHOULD budget for the baseline.
Anything more should not be assumed. https://t.co/yLYgloYouF
— ⓋoxⓆuindaro†s Guide 2 Everything! (@VQG2E) August 1, 2023
COMPLICATED WORLD
It's pretty funny how many companies in this world would give literally anything to partner with Apple…. and Pac-12 presidents are worried about budgets. https://t.co/GMfsZGWBmX
— Sean (@stholeary2) August 1, 2023
PAIN
Oregon State-Wazzu home-and-home-and-home-and-home-and-home-and-home-and-home-and-home-and-home is going to be the best thing on TV and will save the sport.
— RedditCFB (@RedditCFB) August 2, 2023