The Caitlin Clark Effect is alive and real as Iowa Hawkeyes are selling out arenas
Let’s just call a spade a spade and say it how it is. Caitlin Clark is the biggest thing in women’s basketball and college basketball, and she is right up there with some of the biggest storylines in all of sports.
The Iowa Hawkeyes‘ superstar point guard has been putting up ridiculous numbers and hanging up triple-doubles like it’s just another day at the office all while leading the Hawkeyes to a 16-1 record.
Everywhere Clark and Iowa head has tickets sell like hotcakes and sellout follows sellout. Front Office Sports (FOS) analyzed the data and discovered the Hawkeyes are increasing opposing teams’ attendance by 145%.
The Caitlin Clark Effect 🤯
According to @FOS, Iowa has sold out every opponent’s arena this season, increasing away teams’ attendance by 145%.
The most recent example was at Purdue with a total attendance of 14,867, 3x Purdue’s average. #caitlinclark #iowa #womenssports pic.twitter.com/Q6ZP9dNlds
— SHOT:CLOCK (@shotclock_media) January 12, 2024
Not only has the attendance increased, but the Hawkeyes have helped sell out every away game they have played this season. Iowa is bringing fans into arenas in bulk and it is undeniable how much intrigue there is to see Clark play in person.
The Hawkeyes have a home court advantage inside Carver-Hawkeye Arena in each home game they play, which are also standard practice to be sold out. Opposing arenas being sold out doesn’t just make the atmosphere more electric, it also grows the sport of women’s college basketball with more exposure to fans.
Per University of Iowa assistant director of strategic communications Bailey Turner, if the Hawkeyes’ final six road games wind up as sellouts, Iowa will have helped sell out or break an attendance record in 30 of 32 regular season games this season.
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