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Zillow Digs’ User-Generated Content Drives Rapid Growth

Cynthia Nowak
May 15, 2013
Zillow Digs Boards
Zillow Digs Boards

Home improvement is a growing industry heavily driven by visual content and inspiration. Zillow recognized this and just three months ago entered the home improvement space with the launch of Zillow Digs. With Zillow Digs, home shoppers and homeowners can find visual inspiration and, with patent-pending Digs Estimates for kitchens and bathrooms, can understand the real cost of remodeling projects by geographic location.

(Click photo to see larger image)

Since launch, Zillow Digs has experienced significant growth in user-generated content with home improvement professionals and consumers. Users have contributed nearly 34,000 photos to Zillow Digs, representing 165 percent growth since launch, and created more than 93,000 Zillow Digs boards.

Also, according to a recent Zillow survey, more than 80 percent of Zillow Digs’ users are actively working on or planning a home improvement project and nearly 70 percent are using Zillow Digs to collect ideas or get inspired. Also, nearly 60 percent plan to reference Digs Estimates during their next bathroom or kitchen remodel.

Zillow Digs iPad update - add images
Zillow Digs iPad update - add images

Developed first for the iPad and featured by Apple at launch, the Zillow Digs iPad App experiences 10 times the page views per session versus the desktop. This builds on Zillow’s mobile success where more than half of our traffic comes from mobile devices.

Zillow Digs’ users can browse tens of thousands of photos from Zillow’s database of more than 110 million U.S. homes, plus those provided by home improvement professionals and homeowners, and see Zillow’s proprietary Digs Estimates for the estimated cost of the actual bathrooms and kitchens they are viewing. They can create, save and share boards of ideas and décor they love, and browse boards created by others, comment on photos and follow people with similar interests. And, they can connect with local home improvement professionals for help – for free, on iPad and the Web.

Visit Zillow Digs today to be inspired, and save and share design ideas.