How a 9-Year-Old Girl Makes $127K a Month on YouTube

Rachel Bertsche
·Writer
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Charli’s Crafty Kitchen, a YouTube channel featuring 9-year-old Charli and her sister Ashlee, 6, brings in more than $100,000 a month. (Photo: Charli’s Crafty Kitchen/Facebook)

Most 9-year-olds earn pocket money from chores or lemonade stands, but one girl in Australia has found a different strategy for raking in her allowance… and then some.

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Nine-year-old Charli is the namesake of Charli’s Crafty Kitchen, a YouTube channel where she gives kid-friendly baking tips with the help of her 6-year-old sister, Ashlee, who doubles as the channel’s chief taste tester. According to estimates compiled by Outrigger Media and posted on AdAge this week, Charli’s Crafty Kitchen is the number one YouTube channel in the “food and cooking” category, earning an estimated $127,777.21 a month in ad revenue — and that’s after YouTube takes its cut.

That’s $1,533,326.52 a year!

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Charli and Ashlee post baking tutorials on their top-earning YouTube channel, Charli’s Crafty Kitchen. (Photo: Charli’s Crafty Kitchen/Facebook)

In March, Charli’s channel had more than 29.1 million views. Celebrity chef Jamie Oliver’s channel, which landed in the number ten spot for the category, had just under 7 million views and brings in just over $32,000 a month.

Charli, who has more than 322,000 subscribers, started her channel in September 2012, when she was 6 and Ashlee was 3. She adds a new video every week. Her most popular, which has received more than 57 million views since it was posted in June, is a tutorial on making—what else?—Frozen-themed popsicles.

Charli’s mom, Simone, didn’t respond to Yahoo Parenting’s request for comment, but explains on the YouTube channel’s description that Charli “has always been passionate about her craft and being in front of a camera.”

Looks like she has a bright — and delicious! — career ahead of her.

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