XOUXOU's New Range of Bags Is Here to Make Your Life Easier

·2 min read

Famous for its pioneering phone necklaces, XOUXOU recently announced its foray into the world of bags and now, the Berlin-based brand is back for more.

Showcasing an all-new range of functional designs, the brand has launched its first large bag in the form of a Padded Tote. A spacious bag designed for the gym, office and everywhere in between, the brand's new tote model features wide-panel quilting and an oversized silhouette.

The new tote is available in four classic colorways: "Moss," "Burgundy," "Black" and "Chalk." Continuing the brand's legacy of versatility and technical design, the bag comes complete with six different compartments for optimal organization, including a padded laptop compartment. The bag also features an inner loop that allows the wearer to clip on other accessories for safekeeping. Made from water-repellent ECONYL yarn, the tote features padded anti-slip shoulder straps for ultimate wearability.

"With XOUXOU, it's all about making everyday life and its digital and technical components easier, without compromising on the style. So while the phone necklace is often all you need to leave the house and have a great day, sometimes you need a bigger carrier to keep going. Ultimately this is what we want to enable and embody with our bags as much as all our accessories - a life on the go, a life to the fullest, while knowing everything we bring with us is safely stored," XOUXOU's founder Yara Jentzsch Dib tells Hypebae.

Elsewhere, the latest product offering includes refreshed versions of XOUXOU's shoulder and crossbody bags in new colorways. The brand's shoulder bag is reimagined with a slimmer lanyard strap, while the signature crossbody bag now features a tangerine lanyard alongside an inner zip pocket and sturdier strap fastenings for extra security.

In terms of the brand's departure from phone accessories into bags, Dib explains that "We noticed a demand for bags that fit our aesthetic and colour wheel - our community loves to get all their accessories in a matching tone or mix it up for a more playful mood. With our Tote, we wanted to create a weekender-sized bag that adds both comfort and style to a look, providing a versatile companion from work to holidays. A relaxed experience using the highest quality fabrication and design is what we want to deliver with every one of our products."

The Padded Tote, Shoulder Bag and Crossbody Bag are now available for purchase from XOUXOU's website.