The World’s First True Wireless Earphones Powered by Light with Powerfoyle(TM) Technology – Urbanista Introduces Phoenix

·3 min read


STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announces the launch of Urbanista Phoenix - the world's first true wireless, active noise cancelling earphones powered by light.

Phoenix is developed by Urbanista together with the Swedish innovation company Exeger.
Their modular Powerfoyle™ solar cells, which can be seamlessly integrated into electronic devices, can convert all forms of light, indoor or outdoor, into clean device-powering energy. The cells are applied to the Phoenix charging case, removing the need for cables or cords altogether. Following the success of the Los Angeles headphones, the world's first self-charging, wireless active noise cancelling headphones which were released in 2021, Phoenix will offer users their first-ever truly wireless earphone experience.

"The commercial success of the Los Angeles headphones confirms the endless potential of this technology and the value it adds to the user experience. With Phoenix, we bring this unique user benefit to the earphone product segment and add another ground-breaking product to the already strong Urbanista portfolio. This is part of our continuous effort to expand our audio product range with innovative products that utilize technologies and functionalities that the consumer market demands," says Gudmundur Palmason CEO of STRAX AB.

Giovanni Fili, founder and CEO of Exeger adds: "Thanks to the Powerfoyle technology, Exeger is in a unique position regarding the powering of cutting-edge audio products. We could not be more excited to be part of launching the world's first true wireless earphones with Urbanista. The success of the Los Angeles headphones proves that users love not having to plug a USB charger into the wall to power their devices. As our ongoing partnership with Urbanista grows, our visions continue to align, producing impeccably designed products that focus on user experience."

In addition, Phoenix's battery reserve offers an impressive 32 hours of playtime that guarantees you never run out of charge even in low light conditions. The earphones also feature advanced hybrid active noise cancelling technology and noise reduction microphones that filter out ambient sounds so that you can enjoy music and crystal-clear calls without distractions, even in crowded spaces.

For further information please contact:

Gudmundur Palmason
CEO, STRAX AB, +46 8 545 017 50


STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of branded accessories covers all major mobile accessory categories: Protection, Power, Connectivity, as well as Personal Audio. Our new Health & Wellness category offers branded Personal Protection products. Our distribution business reaches a broad customer base, through 70 000 brick and mortar stores around the globe, as well as through online marketplaces and direct-to-consumers.

Wholly owned brands include Urbanista, Clckr, RichmondFinch, Planet Buddies, xqisit, AVO+, Dóttir and grell, and licensed brands include adidas and Diesel. Our distribution business also services over 40 other major mobile accessory brands.

Founded as a trading company in 1995, STRAX has since expanded worldwide and evolved into a global brand and distribution business. Today we have over 200 employees in 13 countries. STRAX is listed on the Nasdaq Stockholm stock exchange.


The world's first true wireless earphones powered by light with Powerfoyle™ technology - Urbanista introduces Phoenix


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