Whereoware’s Evolution as a Digital Experience Agency Continues with Acquisition of LookThink

·4 min read

The acquisition strengthens Whereoware’s capabilities as a full-service digital experience agency

MCLEAN, Va., July 07, 2022--(BUSINESS WIRE)--Award-winning digital experience agency Whereoware today announced that it has acquired LookThink, a user experience consultancy and digital services provider based in Washington, DC. The move accelerates Whereoware’s growth and continued strategic transformation into a full-service, strategically-led solutions partner.

Together, Whereoware and LookThink advance as a digital experience agency with a full range of digital strategy and activation capabilities that can drive sustainable growth by attracting larger clients, increasing retention rates and upsells, and delivering impactful results. Clients will benefit from a broader strategy offering, deeper UX and design expertise, and a wider array of supported technology platforms, including Salesforce, Optimizely, Acquia, Drupal, WordPress and Acoustic.

The two companies have complementary capabilities, similar business approaches, and a shared focus on driving measurable results for clients, which include Cuisinart, Yamaha Motor Corporation, Pitney Bowes, Marriott Inc., and League of Women Voters. With more than 20 years in business, Whereoware is widely known for helping clients build profitable digital experiences through meaningful personalization and automation, data maximization, and custom technology solutions. Likewise, LookThink’s practical approach to UX design and delivery sets the agency apart, with projects characterized by valued-based metrics, such as clients’ employee time-savings, increased engagement rates, reduced call center volume, and improved customer retention.

"The addition of LookThink greatly expands our capabilities and resources to help our clients achieve their objectives, creating intuitive solutions that make a positive impact," stated Michael Mathias, Chief Executive Officer of Whereoware. "Together with LookThink, we can deliver even stronger results for our clients through deeper expertise and a broader technology stack."

Joe Mallek, President of LookThink, will assume the role of Chief Strategy Officer and oversee client strategy, UX, and design for Whereoware. "Both Whereoware and LookThink remain committed to building great companies that make a difference for employees and clients, with an unwavering focus on ‘doing the right thing’ for all stakeholders," stated Mallek. "Combining our talents creates a stronger, diversified foundation of opportunities."

Whereoware recently incubated and successfully sold a software-as-a-service (SaaS) business to International Market Centers, a Blackstone portfolio company, in early 2020. Through 2021, the company prioritized investment in adding executive, management, and subject matter experts, improving systems and processes, and creating a scalable, strategically-led engagement approach for clients.

The combined companies bring together a cross-functional team of over eighty digital marketers, strategists, technologists, UX consultants, experience designers, business analysts, project managers and solution architects. As the companies join together, the first priority is to quickly build a business that helps clients and employees grow and succeed. Both offices will be maintained and evaluated in normal course as teams, systems, and processes are integrated to bring out the best from each company and provide industry-leading strategic guidance and digital implementation.

"This move not only accelerates our advancement as a full-service digital experience agency, but also allows us to better serve our clients with the expansion of our offerings and expertise. I’m very excited to lead us into this next chapter of growth and highlight the combined talents and experiences of our teams!" stated Michael Mathias, Chief Executive Officer of Whereoware.

For more information about this acquisition, please visit: https://www.whereoware.com/lp/whereoware-welcomes-lookthink

About Whereoware

Leading digital agency for 20 years, Whereoware drives smart growth through digital strategy and activation. We specialize in successfully guiding brands through the ever-changing digital landscape, through customer acquisition, retention, and maximization; marketing optimization; and e-commerce solutions. Pioneering online personalization and holistic digital experiences, we design and build award-winning websites and email campaigns, and generate impactful results with data integrations, analytics, digital advertising, and SEO/PPC services. To learn more, please visit www.whereoware.com.

About LookThink

LookThink is a Washington, DC based User Experience Consultancy, providing design and development expertise optimizing internal systems and processes, improving customer experiences, and increasing operating efficiencies. Success is measured based on the impact that the work delivers for clients. Distinct from typical digital agencies, projects are characterized by value-based metrics such as employee time savings, increased rates of adoption, completion or engagement, reduced call center volume, and improved customer retention.

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Bonnie Moss
Moss Networks