Jeff Bezos, Tim Cook, Sundar Pichai and Mark Zuckerberg will defend their companies before the House Antitrust Subcommittee Wednesday in a hearing that will make tech industry history, no matter what happens.
Given that tech giants like Amazon, Apple, Google and Facebook are accustomed to answering to no one in particular, collecting four of them on a substantive topic is notable in its own right. Remarkably, Wednesday will mark the first time Amazon's CEO has faced lawmakers in a public hearing — and they're bound to have plenty of questions for the take-no-prisoners online retail behemoth.
For Apple and Cook, who prefer to stay above the public-facing political fray, it's the first time before Congress in years. Facebook and Google have both been called to Congress more recently, but lawmakers have still barely scratched the surface of two companies that have completely reshaped modern life.
If you're just catching up, read our explainer about why this whole thing is happening at all and what to expect. You can also read the opening statements from Apple, Amazon, Facebook and Google and skip them tomorrow so you can spend more time with your Nespresso or whatever it is we're all doing to get by these days. The statements provide a good idea of how the companies will play defense against regulators keen to install some safety features before we barrel into a fresh decade of unchecked growth.
There are a lot of unknowns heading into the hearing. Will lawmakers extract any useful revelations or will it be five hours of "let us get back to you on that?" Could tech executives manage to be even more evasive now that they're appearing remotely via video chat? Will some subcommittee members lead the hearing so far into off-topic territory that we learn nothing about the business practices that scaled an industry of market-owning giants? And most importantly: On a scale of one to supervillain, what kind of vibes will Bezos give off?
We hope to know the answers to all of these questions and more — possibly even a question from a lawmaker or two — as we cover Wednesday's events closely. If you're interested in watching it go down yourself, you can tune into the live stream right here (well, up there) on Wednesday July 29 at 12 PM ET.
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