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Today both Gap and Walmart announced their partnership on a home decor line, Gap Home. This will be the first time that Gap has fully stepped into the home decor arena and the line will exclusively be sold through Walmart.com starting June 24. The collection will feature over 400 items, ranging from tabletop items to bedding and bath products.
“Walmart is a global leader in the home space with extensive digital reach and distribution, and this partnership enables Gap to introduce a new category in a smart, scalable way,” says Mark Breitbard, the president and CEO of Gap in a statement. “Gap Home at Walmart opens a new door for Gap as a lifestyle brand delivering timeless American Style in all-new ways. We are excited for this growth opportunity, enabling even more customers to fall in love with Gap.”
The line is described as embodying Gap’s “optimistic, modern American style that bridges the gaps between individuals, generations, and cultures.” The best part? The eco-friendly line will include organic cotton and recycled materials—at price points that are affordable for a range of different customers.
“We’re thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand. A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces,” says Anthony Soohoo, the executive vice president of Walmart's home division. “Over the past few years, we’ve focused on expanding our home assortment to bring high-quality, stylish home goods and decor to our customers at an unbelievable value. Gap Home is the latest example of how we’ll deliver on that mission.” To catch this collection once it drops June 24, click on the link here.
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