Trending Today Airing on Fox Business Features Axon's New Consumer TASER Device for Self Defense

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LOS ANGELES, Jan. 25, 2022 /PRNewswire/ -- In the latest episode of Trending Today, airing on Fox Business, TASER Self-Defense, the consumer division of Axon Enterprise, Inc., and the manufacturer of less-lethal self-protection devices, debuts its new civilian TASER device. Watch Saturday, January 29th at 12:30pm EST, to learn about Axon's new TASER Bolt 2, which can temporarily immobilize a perpetrator for 30 seconds, allowing you to escape. The TASER device works by sending electrical signals through probes to create muscle lock-up.

(PRNewsfoto/Electric Productions)
(PRNewsfoto/Electric Productions)

The gun is a very severe tool, and in most situations, it may not be the right tool. It's time to bring technology forward. The bullet has been around for centuries, but Axon believes it can find a new way for people to protect themselves.

Rick Smith founded the company, based in Scottsdale, Arizona, in his garage in 1993, motivated by the murders of his two high school football teammates gunned down in a road rage incident. "In a few moments, that gun ruined three lives— two people are dead, and the other individual is in prison. It's why I became passionately interested in the issues of violence and self-defense," Smith explains.

Today, Axon is an international leader in developing and applying less-lethal technology and is on a mission to make the bullet obsolete. "We are committed not only to offering safe, effective and easy-to-use personal self-defense products, but also educating consumers on ways to help protect themselves and avoid dangerous situations," Smith says.

About Trending Today:
Trending Today is a business show that features entrepreneurs and companies disrupting and innovating the business world. Learn how they build their brands as Trending guests share their stories and expertise to inspire entrepreneurship. Today airs on Fox Business Saturdays at 12:30 pm EST. Learn more about the show at

About TASER Self-Defense
TASER Self-Defense is the consumer division of Axon, the global leader in connected law enforcement technologies based in Scottsdale, AZ. The company was founded in 1993 with one mission: Protect Life. TASER Self-Defense products are built with the same technology used by law-enforcement, adapted for civilian self-defense. Visit to learn more about the company and its innovative products.

Fox Business is a trademark of Twentieth Century Fox Film Corporation and Trending Today is a trademark of Rugged ETV, LLC.

TASER, Bolt 2 and Protect Life are trademarks of Axon Enterprise, Inc., some of which are registered in the US and other countries. For more information, visit All rights reserved.

Media Contacts:
Liz Plummer, Executive Producer, C: 561 201 0506,
Karen LeBlanc, Director of Publicity, C: 407.416.1566,


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