Travis Hunter, nation's No. 1 college football prospect, signs NIL deal with Black-owned coffee company
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Jackson State football signee Travis Hunter, the No. 1 college football prospect in the nation, has signed an NIL deal with J5 Caffe, the Black-owned coffee company that announced the agreement Wednesday.
"Hunter set the sports world ablaze when he chose to play for (Deion Sanders) and JSU," the Columbus, Mississippi-based company said in a news release. "He possesses unique skills and a mindset that will allow him to be a phenomenal two-way threat for JSU. His uniqueness complements the uniqueness of J5 Caffe and they will both change the game."
Hunter, a five-star cornerback, is the highest-rated recruit to sign with an HBCU after picking JSU over Florida State, where he was committed for nearly two years. Hunter wrote in his commitment letter on signing day that he wanted to blaze a new trail for top athletes to consider attending HBCUs.
"J5 Caffe's partnership with Hunter was paramount because both express the mission of making a difference in HBCU colleges," the company said. "But more importantly the Black community. J5 Caffe, is one of many companies owned by parent company, J5 Solutions. Like Hunter, J5 Solutions is dedicated to raising awareness and the importance of supporting HBCUs across the nation."
The 6-foot-1, 165-pound cornerback is enrolled at JSU and participating in workouts. He was recently named offensive MVP of the Polynesian Bowl.
Hunter was also among of the nation's most prolific receivers during his high school career at Collins Hill (Suwanee, Georgia). He caught 272 passes for 3,963 yards and 48 touchdowns over four years.
“As a Black-owned organization, J5 Solutions is committed to building Black wealth but we can’t have success in the future without investing in our youth of today,” said Jabari O. Edwards, founder of J5 Solutions.
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This article originally appeared on Mississippi Clarion Ledger: Jackson State: Travis Hunter signs NIL deal with Black-owned coffee company
