Toys market in Europe to grow by 3.5% Y-O-Y from 2022 to 2023: Expanding product portfolio influencing product premiumization will drive growth - Technavio

NEW YORK, Dec. 8, 2022 /PRNewswire/ --

Technavio has announced its latest market research report titled Europe Toys Market 2023-2027
Technavio has announced its latest market research report titled Europe Toys Market 2023-2027

Toys market insights -

  • Vendors: 15+, Including 4M Industrial Development Ltd., Clementoni Spa, Evertoys, First Celtic Toys and Learning Ltd., HABA Sales GmbH and Co. KG, Hamleys of London Ltd., Hasbro Inc., JWS Europe Ltd., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Ravensburger AG, Simba Dickie Group, among others

  • Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors

  • Segments: Product and Distribution Channel

To understand more about the toys market, request a sample report

In 2017, the toys market in Europe was valued at USD 30650.00 million. The toys market size in Europe is estimated to grow by USD 8932.35 million from 2022 to 2027 at a CAGR of 4.4% according to Technavio.

Toys market - Customer Landscape

To help companies evaluate and develop growth strategies, the report outlines –

  • Key purchase criteria

  • Adoption rates

  • Adoption lifecycle

  • Drivers of price sensitivity

  • For highlights on customer landscape analysis, download a report sample!

Toys Market in Europe - Vendor Insights

The toys market in Europe is fragmented due to the presence of several regional and global players that offer a range of products. Key players are focusing on introducing new products to cater to the evolving interests of consumers. In addition, a majority of vendors are commencing and initiating mergers and acquisitions (M&As) as one of their key strategies to achieve consolidation and optimize their offerings. Vendors are also investing in product innovations to ensure product differentiation and sustain themselves in the competitive market.  Technavio report analyzes the market's competitive landscape and offers information on several market vendors including -

  • Clementoni Spa - The company offers toys such as Digital Globe.

  • Evertoys - The company offers toys such as Robo Mouse Colby.

  • 12.5 First Celtic Toys and Learning Ltd. - The company offers toys such as Retro Camper Van.

Toys market in Europe - Market Dynamics

Major Drivers:

  • Expanding product portfolio influencing product premiumization

  • Emergence of eco-friendly toys

  • Presence of toy gifting culture

Key Challenges:

  • Availability of counterfeit products

  • Growing popularity of digital games and e-games

  • Presence of stringent government regulations

Drivers and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

The toys market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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  • Analyze competitor's offerings

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What are the key data covered in this toys market in Europe in regional report?

  • CAGR of the market during the forecast period.

  • Detailed information on factors that will drive the growth of the market between 2023 and 2027

  • Precise estimation of the size of the toys market in Europe and its contribution to the parent market.

  • Accurate predictions about upcoming trends and changes in consumer behavior.

  • Growth of the market industry across Europe.

  • A thorough analysis of the market's competitive landscape and detailed information about vendors.

  • Comprehensive analysis of factors that will challenge the growth of toys market vendors in Europe.

Related Reports:

  • The smart toys market size is expected to increase by USD 4.27 billion from 2021 to 2026, at a CAGR of 11.5%. The adoption of STEM toys for children's skills enhancement is notably driving the smart toys market growth, although factors such as high availability of substitutes may impede the market growth.

  • The educational toys market is estimated to grow at a CAGR of 8.7% between 2022 and 2027. The size of the market is forecast to increase by USD 16,043.98 million. The increasing demand for smart toys is notably driving the market growth, although factors such as threats from counterfeit products market growth.

Toys Market in Europe Scope

Report Coverage

Details

Page number

156

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.4%

Market growth 2023-2027

USD 8932.35 million

Market structure

Fragmented

YoY growth 2022-2023(%)

3.5

Key countries

UK, Germany, France, Italy, and Rest of Europe

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

4M Industrial Development Ltd., Clementoni Spa, Evertoys, First Celtic Toys and Learning Ltd., HABA Sales GmbH and Co. KG, Hamleys of London Ltd., Hasbro Inc., JWS Europe Ltd., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Ravensburger AG, Simba Dickie Group, Thames and Kosmos LLC, The Toy Co., Theo Klein GmbH, TOMY Co. Ltd., Goliath BV, and VTech Holdings Ltd.

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents:

1 Executive Summary

  • 1.1 Market overview

2 Market Landscape

  • 2.1 Market ecosystem

3 Market Sizing

  • 3.1 Market definition

  • 3.2 Market segment analysis

  • 3.3 Market size 2022

  • 3.4 Market outlook: Forecast for 2022-2027

4 Historic Market Size

  • 4.1 Toys market in Europe 2017 - 2017

  • 4.2 Product Segment Analysis 2017 - 2017

  • 4.3 Distribution channel Segment Analysis 2017 - 2017

  • 4.4 Geography Segment Analysis 2017 - 2017

5 Five Forces Analysis

  • 5.1 Five forces summary

  • 5.2 Bargaining power of buyers

  • 5.3 Bargaining power of suppliers

  • 5.4 Threat of new entrants

  • 5.5 Threat of substitutes

  • 5.6 Threat of rivalry

  • 5.7 Market condition

6 Market Segmentation by Product

  • 6.1 Market segments

  • 6.2 Comparison by Product

  • 6.3 Activity toys and accessories - Market size and forecast 2022-2027

  • 6.4 Soft toys and accessories - Market size and forecast 2022-2027

  • 6.5 Outdoor and vehicle toys - Market size and forecast 2022-2027

  • 6.6 Games and puzzles - Market size and forecast 2022-2027

  • 6.7 Others - Market size and forecast 2022-2027

  • 6.8 Market opportunity by Product

7 Market Segmentation by Distribution Channel

  • 7.1 Market segments

  • 7.2 Comparison by Distribution Channel

  • 7.3 Specialty stores - Market size and forecast 2022-2027

  • 7.4 E-retailers - Market size and forecast 2022-2027

  • 7.5 Hypermarkets - Market size and forecast 2022-2027

  • 7.6 Department stores - Market size and forecast 2022-2027

  • 7.7 Market opportunity by Distribution Channel

8 Customer Landscape

  • 8.1 Customer landscape overview

9 Geographic Landscape

  • 9.1 Geographic segmentation

  • 9.2 Geographic comparison

  • 9.3 UK - Market size and forecast 2022-2027

  • 9.4 Germany - Market size and forecast 2022-2027

  • 9.5 France - Market size and forecast 2022-2027

  • 9.6 Italy - Market size and forecast 2022-2027

  • 9.7 Rest of Europe - Market size and forecast 2022-2027

  • 9.8 Market opportunity by geography

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers

  • 10.2 Market challenges

  • 10.3 Impact of drivers and challenges

  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview

  • 11.2 Vendor landscape

  • 11.3 Landscape disruption

  • 11.4 Industry risks

12 Vendor Analysis

  • 12.1 Vendors covered

  • 12.2 Market positioning of vendors

  • 12.3 Clementoni Spa

  • 12.4 Evertoys

  • 12.5 First Celtic Toys and Learning Ltd.

  • 12.6 HABA Sales GmbH and Co. KG

  • 12.7 Hamleys of London Ltd.

  • 12.8 Hasbro Inc.

  • 12.9 JWS Europe Ltd.

  • 12.10 Learning Resources Ltd.

  • 12.11 LEGO System AS

  • 12.12 Mattel Inc.

  • 12.13 Simba Dickie Group

  • 12.14 Thames and Kosmos LLC

  • 12.15 Theo Klein GmbH

  • 12.16 TOMY Co. Ltd.

  • 12.17 Vivid Imaginations UK

13 Appendix

  • 13.1 Scope of the report

  • 13.2 Inclusions and exclusions checklist

  • 13.3 Currency conversion rates for US$

  • 13.4 Research methodology

  • 13.5 List of abbreviations

About Us

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Europe Toys Market 2023-2027
Europe Toys Market 2023-2027
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