‘Tis the Season for Festive Treats at Baskin-Robbins: Peppermint Ice Cream and Brrr the Snowman Cake Return for the Holidays

Baskin-Robbins announces December Flavor of the Month, seasonal cake and brand-new specialty shake, available for a limited time

CANTON, Mass., December 01, 2022--(BUSINESS WIRE)--Got all the lights untangled? Finally went ice skating? Whatever the reason, celebrate your winter wins with holiday treats from Baskin-Robbins®. Starting Dec. 1, the brand is celebrating the season with the return of a holiday favorite, Peppermint, as the December Flavor of the Month, and bringing back the fan-favorite Brrr the Snowman Cake. In addition to these winter classics, Baskin-Robbins is introducing a brand-new Peppermint Cocoa Shake.

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December Flavor of the Month: Peppermint (Photo: Business Wire)

This December, Baskin-Robbins is scooping a long-time favorite Peppermint, as the Flavor of the Month. Packed with crunchy Peppermint Candy Pieces in sweet Peppermint flavored Ice Cream, this scoop is a cool, refreshing reminder that some flavors are timeless. In addition to the classic scoop, Baskin-Robbins is debuting a brand-new way to experience this festive flavor with the limited-time Peppermint Cocoa Shake. A fresh twist on classic holiday flavors, the new Peppermint Cocoa Shake is made with Peppermint Ice Cream, Whole Milk and Chocolate Syrup. Reminiscent of your favorite winter traditions, the new beverage features festive notes of peppermint and chocolate.

"One of the things that makes the holiday season so special is the classic, nostalgic flavors that return each year," said Jeanne Bolger, Director of Research and Development for Baskin-Robbins. "Peppermint has become a staple flavor that signifies the start of the season at Baskin-Robbins, and we’re excited to bring the scoop back for those guests that have made this ice cream a part of their holiday traditions."

Baskin-Robbins is also bringing cheer to the holiday table with the return of Brrr the Snowman Cake. Brrr the Snowman brings all the fun of playing outside in the snow indoors, complete with an icing carrot nose, as well as tree branch arms, festive buttons and a jolly smile all made of fudge. Perfect for any holiday party, this fun and frosty offering is customizable with the guest’s favorite cake and ice cream flavor in a 6" Round or 9" Round size. And to make the season sweeter, Baskin-Robbins is offering $5 off any cake purchase of $35 or more throughout the month of December, available in-shop* with a mobile app coupon and online with the code SNOW.** Guests can enjoy the Brrr the Snowman Cake before it melts away for the season by pre-ordering online, through the Baskin-Robbins mobile app or by contacting a local Baskin-Robbins shop.

And as an extra holiday treat, Baskin-Robbins is ringing in the new year with 31 percent off all scoops nationwide on Dec. 31. Part of Celebrate 31*, this returning offer pays homage to Baskin-Robbins’ original 31 flavors while encouraging ice cream lovers to celebrate with a scoop of their favorite flavor before 2022 ends.

For more information about Baskin-Robbins' wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow along on Instagram, TikTok, Twitter and Facebook.

*Offer valid at participating U.S. Baskin-Robbins locations on cake purchase $35+. Expires 12/15/22. Single-use coupon. Coupon must be presented inside the BR Mobile App and scanned at the time of purchase. May not be combined with any other coupon, discount or promotion. Limit one coupon, per device, per visit. No substitutions allowed. Void if reproduced, copied, transferred, distributed, purchased, traded or sold and where prohibited or restricted by law. ©2022 BR IP Holder LLC.

 

*Offer valid at participating U.S. Baskin-Robbins locations on cake purchase $35+. Expires 12/31/22. Single-use coupon. Coupon must be presented inside the BR Mobile App and scanned at the time of purchase. May not be combined with any other coupon, discount or promotion. Limit one coupon, per device, per visit. No substitutions allowed. Void if reproduced, copied, transferred, distributed, purchased, traded or sold and where prohibited or restricted by law. ©2022 BR IP Holder LLC.

 

** Offer valid on online or in-app orders at participating U.S. Baskin-Robbins locations on cake purchase $35+. Expires 12/31/22 at 11:59 p.m. PST. May not be combined with any other promo code, coupon, discount or promotion. Promo code cannot be used multiple times during a single transaction. No substitutions allowed. Void if reproduced, copied, transferred, distributed, purchased, traded or sold and where prohibited or restricted by law. ©2022 BR IP Holder LLC.

 

*** Offer valid on 12/31/22. Waffle cones, toppings, and sundaes are excluded from discount. ©2022 BR IP Holder LLC. Price and participation may vary. Offer not valid on delivery.

About Baskin-Robbins

Named a top snack and beverage franchise in the United States by Nation's Restaurant News in 2020, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to guests at more than 7,700 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,400 ice cream flavors and a wide variety of delicious treats. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit www.BaskinRobbins.com and http://www.InspireBrands.com.

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Contacts

Mary Mac Carlin
Baskin-Robbins
BRPublicRelations@InspireBrands.com