Tips for successful Prime Day shopping, according to an expert

Laura Galvan
·3 mins read

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Amazon Prime Day is around the corner. The annual shopping event which usually takes place in July was delayed to Oct. 13–14 this year due to the COVID-19 pandemic. The two-day sale, exclusively for Prime members, will feature steep discounts on electronics, fashion, home, kitchen and more.

However, with tens of thousands of products that will be included in the massive sale, we know shopping can get overwhelming. Sara Skirboll, a shopping and trends expert at RetailMeNot, is sharing her tips and tricks when it comes to navigating Prime Day.

Ahead, we’re sharing Skirboll’s top five tips for successful Prime Day shopping along with other intel that will ease your shopping woes.

1. “Be ready when the festivities begin and check back often. Amazon Prime Day’s best bargains are available in limited quantities. As a Prime member, you’ll get advance notice, but if it’s one of those 4K big-screen TVs you’re after or a Nintendo Switch, be ready to pounce before they’re all gone.”

2. “Create your own wish list. Amazon will notify you if any of the items you’re coveting become Prime Day deals.”

3. “Keep Lightning Deals on your radar. These super-limited offers are the best-of-the-best and never last long. Last year, to qualify as a lightning deal, a product had to be at least 20% off its list price. Once you put a lightning deal in your cart, you only have about 15 minutes to transact.”

4. “Consider getting the Amazon Prime credit card. You’ll immediately get a $70 gift card and 5% back on all Amazon purchases.”

5. “Remember, Amazon isn’t the only one offering deals on Prime Day. Yes, Prime Day is an Amazon-exclusive event, but competitors are eager to tap into the wallets of shoppers who are already online that day looking to spend. Last year, RetailMeNot noted 200 retailers getting in on the Prime Day action.”

It’s important to remember that some deals have already started early. From fashion deals to kitchen gadgets, Amazon released a slew of sales to give shoppers a head start on Prime Day. “Amazon has already released some early Prime Day deals including this Toshiba 55-inch 4K TV for $150 off,” Skirboll pointed out.

As for what to expect, Skirboll says, “We can safely assume that Amazon will slash prices on its own devices and brands, such as the Echo, Alexa, Kindles, Fire tablets, Amazon Newsstand and Prime Video channels.”

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