Three Independent Coffee Shops in Ohio and Indiana Open with Support from Coffee Shop Startup Experts at Crimson Cup Coffee & Tea

·6 min read

Through its 7 Steps to Success coffee shop startup program, award-winning coffee roaster Crimson Cup Coffee & Tea recently helped three new independent coffee shops open their doors. Winston's Coffee & Waffles added a second location in Columbus, Ohio in May; Cadence Coffee Shop and Creperie opened in Niles, Ohio in June; and Coffee Cravings opened in Yorktown, Indiana in July.

COLUMBUS, Ohio, August 10, 2022 /PRNewswire-PRWeb/ -- The 7 Steps to Success coffee shop startup program from Crimson Cup Coffee & Tea welcomed three new independent coffee shops in late spring and summer 2022.

In May, Winston's Coffee & Waffles opened its second location in Columbus, Ohio. In June, Cadence Coffee House and Creperie opened in Niles, Ohio. And in July, Coffee Cravings opened in Yorktown, Indiana.

"We are excited to help these three new ventures open their doors," said Founder and President Greg Ubert. "We guide each entrepreneur as they bring their unique vision for their coffee business into reality, and then help them grow into profitable businesses serving their local communities."

The new coffee shops are among at least 18 that plan to open this year through the 7 Steps program, which teaches entrepreneurs with little or no coffee knowledge how to open a coffee shop.

Crimson Cup's coffee shop startup consultants guided the new owners through every step, from writing a solid coffee shop business plan to laying out the coffee shop, sourcing equipment, training baristas, marketing to customers and more.

The program is based on Ubert's book, Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee.

Through this proven system, the award-winning Columbus coffee roaster has helped over 300 entrepreneurs in 30 states start unique coffee shops in their local communities. In 2021, 19 new shops opened through the program.

As a one-stop shop for independent coffee shops, Crimson Cup also supplies award-winning coffee, the best coffee shop supplies in the business, and ongoing support to help coffee businesses thrive.

Winston's Coffee & Waffles opened a second Columbus location in May. Adding to its popular food truck in Clintonville, Winston's now has a restaurant in the new East Market in the city's Old Town East neighborhood.

Owners Steve Elshoff and Katie Bolon chose Crimson Cup as the coffee supplier and coffee business consultant for both locations.

"Their products are outstanding, and the service is beyond reliable," Elshoff said. "Beyond the quality and reliability, their people are excellent."

"The coffee consultants at Crimson Cup truly care about their work and their customers," he added. "They care about our success. Having vendors that are invested in your success is huge!"

The new Cadence Coffee House & Creperie in Niles, Ohio, serves exceptional coffee, teas, crepes, sandwiches, salads and more in a relaxing atmosphere in historic downtown Niles, directly across the street from the President McKinley Memorial Library, at 31 North Main Street.

The new shop funds programs provided by Cadence Care Network, a nonprofit organization providing behavioral health services and foster care to over 2,500 vulnerable children and adolescents in Northeast Ohio.

Cadence Care Network CEO Matt Kresic discovered Crimson Cup through a Google search.

"I started with the book," he recalled. "It seemed worth it to make the small investment to check out the product and philosophy."

From there, Crimson Cup consultants taught Kresic and Cadence Coffee House & Creperie Manager Tania Romero how to open the new coffee shop.

The week before the restaurant's June 10 soft opening, 7 Steps Project Manager and Trainer Steve Bayless traveled to Niles to train the new baristas and managers.

"This week with Steve was fantastic," Kresic said. "Don't think we would have pulled it off without Crimson Cup."

He said one goal of the new enterprise is to provide life skills and job training to the young people it serves.

"We want to give them an opportunity to develop job skills by working here, putting them on a path to a career."

The Stevenson family of Yorktown, Indiana, runs on coffee. Since July 5, they also have run Coffee Cravings, an independent coffee shop at 8919 West Adaline Street.

For years, coffee has kept the busy family on track. Mike Stevenson works in medical device sales. Wife Teena has been a stay-at-home mom. Daughter Sarah is an occupational therapist. Daughter Amanda is a travel nurse. Son Josh is a student.

"We drink a lot of coffee, but there hasn't been a terrific local coffee shop in our area," said Teena Stevenson. "Given the growing popularity of coffee shops and our passion for exceptional brews, we decided to bring the ultimate coffee experience to Yorktown!"

A referral from landlord Dane Carpenter led them to Crimson Cup. After reading Ubert's book, Mike and Teena Stevenson talked to 7 Steps Sales Leader Scott Fullerton and toured the Crimson Cup Innovation Lab, an SCA Premier Training Campus in Columbus, Ohio.

"We felt very positive and comfortable after meeting with Scott," Teena said. "From that first meeting, Crimson Cup has delivered an amazing level of support throughout our opening process."

The week before their shop's soft opening, Bayless traveled to Yorktown to train the family and their new baristas.

"The training is amazing!" said Mike Stevenson. "Steve is really knowledgeable, and funny."

Asked for advice for other coffee shop owners, Mike Stevenson said, "Call the local health department, make sure your sinks arrive and have your signs made."

"Use Crimson Cup for your setup and training," he added. "We didn't know what we didn't know, but we couldn't have done it without Crimson Cup. Working with experts who have done this before gave us so much peace."

Teena Stevenson said she was surprised by the speed and efficiency of the opening process. "Everything happened so fast it blew our minds!" she said. "Crimson Cup really took a lot of the worry out of the process."

About Crimson Cup Coffee & Tea

Founded in 1991, Crimson Cup is at the forefront of the coffee industry. Its attentive roasting, startup support and global partnerships are consciously designed for the greater good of communities around the world. Among other national recognitions, the company has earned 2020 and 2017 Good Food Awards, the 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast magazine's 2016 Macro Roaster of the Year.

Crimson Cup travels the world searching for the perfect cup – driven by meaningful relationships, honesty and a shared vision for the future. Its Friend2Farmer initiatives foster respect and decency through mutually beneficial collaboration across local and global communities.

Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to open and run independent coffee houses in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into coffee shop startup costs.

Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam and Bangladesh. The company also owns several Crimson Cup Coffee Shops and a new CRIMSON retail flagship store. To learn more, visit, or follow the company on Facebook and Instagram.

Media Contact

Cheryl Claypoole, Crimson Cup Coffee & Tea, 614-361-5023,

Twitter, Facebook

SOURCE Crimson Cup Coffee & Tea