Taylor Swift partners with Capital One to promote album

Katie Krzaczek
·Associate Editor
Updated

Taylor Swift is partnering with Capital One (COF) to promote its new Savor card and Swift’s new album.

The pop star features in the commercial for the new card, and partnership is linked to the upcoming release of Swift’s album Lover, out August 23 on Republic Records, a division of Universal Music Group (VIVHY).

‘With Taylor Swift will allow us to do that’

Capital One is offering cardholders access to an exclusive album bundle, that includes a digital edition of Lover and a one-of-a-kind Taylor Swift t-shirt.

“We are beyond thrilled to begin this partnership, as we know our customers are passionate about unforgettable entertainment experiences like those Taylor Swift consistently creates for her fans,” said Capital One Chief Brand Officer Marc Mentry. “Capital One is always looking for ways to give our customers the best, most exclusive access and this partnership with Taylor Swift will allow us to do that.”

NEW YORK, NEW YORK - JULY 10: Taylor Swift performs onstage as Taylor Swift, Dua Lipa, SZA and Becky G perform at The Prime Day concert, presented by Amazon Music at on July 10, 2019 at Hammerstein Ballroom in New York City. (Photo by Kevin Mazur/Getty Images for Amazon )
Taylor Swift performs onstage as Taylor Swift, Dua Lipa, SZA and Becky G perform at The Prime Day concert on July 10, 2019 at Hammerstein Ballroom in New York City. (Photo: Kevin Mazur/Getty Images for Amazon )

This isn’t the first time Swift has secured a corporate partnership tied to an album release. For 2017’s Reputation, the singer partnered with ABC (DIS), Target (TGT), and UPS (UPS).

Katie is an associate editor at Yahoo Finance. Follow her on Twitter.

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