Taco Bell has just sold a collection of non-fungible tokens (NFTs) on the Rarible marketplace.
The fast-food chain created five different taco-themed NFTs, releasing five editions of each for bidding Sunday.
The 25 tokens representing the mostly animated artworks listed with bids starting at 0.001 wrapped ether (WETH), an amount worth $1.79 at time of writing.
The digital collectibles sold out in minutes with highest bids reaching 1.5 WETH.
The profits for the venture will be donated to the chain’s charity Taco Bell Foundation, which raises money for young people’s education and career progression.
Celebrities, artists and major brands are becoming ever more present in the burgeoning world of NFTs.