Sweden Gift Card and Incentive Card Market Report 2021
Dublin, Sept. 16, 2021 (GLOBE NEWSWIRE) -- The "Sweden Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics, Q2 2021 Update" report has been added to ResearchAndMarkets.com's offering.
Sweden is expected to grow by 0.0% on annual basis to reach US$ 1384.6 million in 2021. Despite near-term challenges in 2021, medium to long term growth story of gift cards in Sweden remains strong.
The economy is likely to recover in 2021 which would have a positive impact on consumer spending and consequently the gift card market.
Though growth of gift card market has been impacted in 2020 due to the COVID crisis, the market is set to grow as retail and corporate customer increase spending on gift cards over the forecast period. Due to COVID-19, there has been shift in demand from brick and mortar retail to e-commerce. T
he growth in e-commerce will be owing to digitally savvy shoppers which will have a positive impact on the gift card industry in the coming years. Moreover, in October 2020, Amazon extended its presence in Sweden with its new e-commerce site Amazon.se, which could further enhance the e-commerce market in the country.
The growing demand from the millennials and Gen Z population for online gifting options such as e-gift cards is changing the entire dynamics of the gifting industry. People are moving away from the traditional gifting options such as greeting cards or edibles to digital gift cards.
Maintaining long term relationships especially with millennials and Gen Z consumers is becoming a rising concern for retailers. As a result, gift cards are becoming core to retailer's strategy to gain market share. Retailers are focusing on offering reloadable gift cards and loyalty card programs to engage consumers by giving them periodical credits, adding bonus points, and insisting on reloading. This strategy could help retailers in gaining profits.
Another emerging trend that will boost the growth momentum of the gift card market is the ability to buy bitcoins with gift cards in Sweden.
The gift card industry in Sweden is expected to grow steadily in H1 2021 and record a strong growth in H2 2021. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 0.0% during 2021-2025. The gift card market in the country will increase from US$ 1275.1 million in 2020 to reach US$ 1792.0 million by 2025.
This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Sweden. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.
Scope
Total Spend on Gifts in Sweden
By Consumer Segment (Retail and Corporate)
By Product Categories (13 Segments)
By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Sweden
Gross Load Value
Transaction Value
Unused Value
Average Value Per Transaction
Transaction Volume
Average Value of Card Purchased
Number of Cards
Gift Card Market Size by Consumer Segment in Sweden
Retail Consumer
Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Sweden
By Retail Consumer
By Retail Purchase Occasion
By Corporate Consumer
By Corporate Purchase Occasion
By Company Size
Gift Card Market Size by Retail Consumer in Sweden
By Functional Attribute
By Occasion
Festivals & Special Celebration Days
Milestone Celebration
Self-Use
Other
Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Sweden
Consumer Purchase Behaviour
Gift Card Buyer by Age Group
Gift Card Buyer by Income Level
Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Sweden
By Functional Attribute
By Occasion
Employee Incentive
Sales Incentive
Consumer Incentive
By Scale of Business
Budget Allocation Trend for 2021
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Sweden
Food & Beverage
Health, Wellness & Beauty
Apparel, Footwear & Accessories
Books & Media Products
Consumer Electronics
Restaurants & Bars
Toys, Kids, and Babies
Jewelry
Sporting Goods
Home & Kitchen Accessories & Appliances
Travel
Entertainment & Gaming
Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Sweden
Ecommerce & Department Stores
Restaurants & Bars
Supermarket, Hypermarket, Convenience Store
Entertainment & Gaming
Specialty Stores
Health & Wellness
Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Sweden
Gift Card Online Sales
Gift Card Offline Sales
1st Party Sales
3rd Party Sales
Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
ICA Gruppen AB
Axel Johnson Group
Kooperative Forbundet (KF Group)
Inter Ikea Systems BV
Amazon
H&M
Elgiganten
Systembolaget
For more information about this report visit https://www.researchandmarkets.com/r/ifhmj5
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