South Korea's tourism campaign with original soundtrack amasses over 240 million total views

South Korea’s latest tourism campaign “Feel the Rhythm of Korea” has gone viral with a total of over 240 million total views on YouTube.

The campaign: On Sept. 3, the Korea Tourism Organization released Season 2 of “Feel the Rhythm of Korea” with eight short videos, reported Skift.

  • The videos that went viral feature 10 traditional and modern sights of South Korea along with modernized versions of the country’s traditional folk songs. Each video presents a different feel of South Korea’s destinations and culture, from trendy streets and vintage alleys to ancient kingdoms and the best surfing and coastal cities.

  • According to a release from the Korea Tourism Organization, every video “not only shows the existence of tradition and modern, healing, and cultural heritages, but also sensationally shares the distinctive lifestyle of Koreans.”

  • The video titled “Feel the Rhythm of Korea - SEOUL2” has received over 30 million views as of this writing. It features shots of Seoul's old-school streets and a hip-hop version of "Arirang,” a traditional Korean folk song that is also on the UNESCO’s Intangible Cultural Heritage of Humanity list.

  • The soundtrack of the campaign, which was also released on Spotify, was produced by renowned hip-hop labels AOMG and H1ghr Music.

  • While South Korea lost $33.3 billion inbound revenue during the pandemic, Skift states that the nation may possibly have “the most successful single global tourism recovery campaign to launch since the pandemic.”

Featured Image via Imagine your Korea

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