SMS Marketing Software Market size worth $ 24,687.10 Million, Globally, by 2028 at 20.40% CAGR: Verified Market Research®

·5 min read

SMS Marketing Software Market is on a substantial growth trajectory and attributed to growth in demand for marketing automation software, increase in online shopping behavior, and availability of cloud-based solutions at a low price. Moreover, SMS marketing software helps businesses to build and manage subscriber lists, send mass text campaigns, automate customer engagement along with the continuously growing demand for marketing automation software is boosting the growth of the SMS Marketing Software Market.

Jersey City, New Jersey, Oct. 25, 2021 (GLOBE NEWSWIRE) -- Verified Market Research recently published a report, “SMS Marketing Software Market” By Deployment Model (Cloud-Based and On-Premise), By Marketing Campaigns (Occasions, Special Offers, Celebrations, and Others), By Industry Vertical (BFSI, Transportation, Telecom & IT, Retail, Healthcare, and Others), and By Geography. According to Verified Market Research, the Global SMS Marketing Software Market size was valued at USD 5,592.88 Million in 2020, and the market size will reach USD 24,687.10 Million by 2028, growing at a CAGR of 20.40% from 2021 to 2028.

Download PDF Brochure: https://www.verifiedmarketresearch.com/download-sample/?rid=86866

Browse in-depth TOC onSMS Marketing Software Market

202 - Pages

126 – Tables

37 – Figures

Global SMS Marketing Software Market Overview

Increasing usage of social media, more inclination towards shopping online, higher Impact of the marketing campaigns, and offers on the customer purchase are among the key factors promoting the companies to rely on the SMS marketing software. Growing disposable income of the population, fast pace lifestyle and busier work-life have shifted the population to rely on smartphones for connecting with each other. Thus, mobile phones are bridging the gap between efficient communication and hectic living standards.

The growth of the market is mainly hampered due to limited messaging space availability for sending messages. The space available is limited to 160 characters, thus requires keeping the SMS simple, crisp and precise. Long messages extending the character limit results in the breaking up the longer one into several smaller messages. This reduces the impact on the customer as it becomes irritating for the customer instead of attractive. Another limitation with SMS marketing is a feature to block incoming text from unknown numbers. This feature restraint the texts from reaching the customer inbox as they come from the unrecognized /unknown number. Moreover, SMS marketing has been growing its use for conducting campaigns and events. Various companies are using artificial intelligence to carry out marketing campaigns and remove the conventional technique to improve their effectiveness.

There are certain challenges and restraints faced that will hinder the overall market growth. The factors such as low consumer response rate and limited messaging space inhibit the growth of the SMS Marketing Software Market. Nevertheless, the advancements in technologies, the advent of AI-enabled SMS marketing tools that enhance text messaging services, and untapped potential in emerging markets offer favorable growth opportunities.

Key Developments in SMS Marketing Software Market

  • Avochato offers HIPAA compliant SMS messaging for healthcare companies to communicate with patients over SMS. It provides higher security communication with patients over SMS while following HIPAA requirements.

  • SimplyCast Partners with RANS to provide check-in solutions.

  • SimplyCast partners with the community sector council of Nova Scotia.

The major players in the market are APPOINTMENT REMINDER, Avochato, CallHub, Cytech Ltd., FirstHive, Mozeo, LLC, Mobile Text Alerts, SimplyCast, SendPulse.

Verified Market Research has segmented the Global SMS Marketing Software Market On the basis of Deployment Model, Marketing Campaigns, Industry Vertical, and Geography.

  • SMS Marketing Software Market, By Deployment Model

    • Cloud-Based

    • On-Premise


  • SMS Marketing Software Market, By Marketing Campaigns

    • Occasions

    • Special Offers

    • Celebrations

    • Others


  • SMS Marketing Software Market, By Industry Vertical

    • BFSI

    • Transportation

    • Telecom & IT

    • Retail

    • Healthcare

    • Others


  • SMS Marketing Software Market by Geography

    • North America

      • U.S

      • Canada

      • Mexico

    • Europe

      • Germany

      • France

      • U.K

      • Rest of Europe

    • Asia Pacific

      • China

      • Japan

      • India

      • Rest of Asia Pacific

    • ROW

      • Middle East & Africa

      • Latin America

Browse Related Reports:

A2P SMS Market By Application (Customer Relationship Management Services, Inquiry Related Services, Interactive Services, Promotional Campaigns, and Pushed Content Services), By End-User (BFSI, Entertainment (Gaming) and Media, Healthcare and Hospitality, Retail, and Others), By Geography, Forecast, 2021-2028

SMS Firewall Market By SMS Type (Application to Person (A2P) messaging, Person to Application (P2A) messaging), By Service (SMS, A2P SMS, SMS fraud), By Geography, Forecast, 2021-2028

Premium A2P And P2A Messaging Market By Messaging Platform (Traditional and Managed Messaging Platform, Cloud API Messaging Platform), By Traffic (National, Multi-National), By Application (Interactive Messages, CRM Services), By Vertical (Government, BFSI), By Geography, Forecast, 2021-2028

Marketing Automation Software Market By Deployment (Cloud and On-Premise), By Application (Email Marketing, Campaign Management, Lead Nurturing & Lead Scoring), By Industry (Media & Entertainment, Retail & Consumer Goods, Healthcare & Life Sciences), By Geography, Forecast, 2021-2028

Leading wireless broadband service providers promoting digitalization globally

Visualize SMS Marketing Software Market using Verified Market Intelligence:-:

Verified Market Intelligence is our BI Enabled Platform for narrative storytelling of this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue impacting decisions for a brilliant future.

VMI provides a holistic overview and global competitive landscape with respect to Region, Country, and Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market.

About Us

Verified Market Research is a leading Global Research and Consulting firm servicing over 5000+ customers. Verified Market Research provides advanced analytical research solutions while offering information enriched research studies. We offer insight into strategic and growth analyses, Data necessary to achieve corporate goals, and critical revenue decisions.

Our 250 Analysts and SME’s offer a high level of expertise in data collection and governance use industrial techniques to collect and analyze data on more than 15,000 high-impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise, and years of collective experience to produce informative and accurate research.

We study 14+ categories from Semiconductor & Electronics, Chemicals, Advanced Materials, Aerospace & Defense, Energy & Power, Healthcare, Pharmaceuticals, Automotive & Transportation, Information & Communication Technology, Software & Services, Information Security, Mining, Minerals & Metals, Building & Construction, Agriculture industry and Medical Devices from over 100 countries.

CONTACT: Mr. Edwyne Fernandes Verified Market Research® US: +1 (650)-781-4080 UK: +44 (753)-715-0008 APAC: +61 (488)-85-9400 US Toll Free: +1 (800)-782-1768 Email: sales@verifiedmarketresearch.com Web: https://www.verifiedmarketresearch.com/ BI Enabled Platform: https://www.verifiedmarketresearch.com/vmintelligence/ Follow Us: LinkedIn | Twitter


Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting